For those of you who have seen the groundbreaking documentary, The
, you will recognize Bob Proctor as the first teacher to appear
on the screen. At the start of the film, he emphatically and enthusiastically
states, "The Secret is The Law of Attraction." If you were like
me, your eyes were glued to the television screen from that moment on,
as you soaked in every word that followed. Bob Proctor is one of a select
few people who have thoroughly understood and successfully applied The
Law of Attraction (explained in detail in the film, 'The Secret')
transforming his early life, consisting of no formal education and no
business connections or experience, into the story of a self-made multi-millionaire
who travels the globe teaching people how to re-condition and re-program
themselves for ultimate success in every facet of their lives. In this
interview, Bob Proctor explains in great detail, the fundamental false
wiring that causes most people to not reach their personal and professional
goals. He also explains the practical techniques that you can put into
practice today, to begin to correct that original conditioning, and start
to program yourself for abundance and success in any area of your life
that you wish.
We discuss the phenomenon that is The Secret
how it was made, how the producer of The Secret, Rhonda Byrne,
learned of Bob's work and pursued him for the film, as well as some behind
the scenes tidbits.
Bob is extremely generous with his depth of explanation,
as it is his desire to help others in the realm of personal development.
Pointing out that we all need coaches and teachers to set us on
the right path, he cites Earl Nightingale, a pioneer in the field of personal
development, as his mentor: a man he holds in the highest esteem
and refers to several times throughout our chat. At the age of 72, Bob
Proctor is on fire and determined to share his message with as many people
as he can reach, through his company, LifeSuccess Productions. Both Bob
and I have a similar goal in that respect. I enjoy using my platform on
PR.com to share, to inspire, to teach and to entertain as many people
as I can reach. I requested this interview with Bob Proctor with the notion
of sharing his remarkable insights with our readers. I hope it does just
PR.com (Allison Kugel): I watched The Secret
for the very first time this past December, and I was thoroughly mesmerized.
I literally didn't blink, or move, or get up for water. It was at a time
in my life when I was going through quite a bit and it really did put
me on the path to correcting that. I first became aware of you through
watching the documentary The Secret. How did the producers of The
Secret become aware of you?
Bob Proctor: We have people in Australia. The guy who
you see [in the movie] who talks about the parking space in the film,
he carries our stuff in Australia and we work with him. They had heard
of me and he gave them my cell phone number. It was really a rather strange
situation, the way it all came together. He also gave Rhonda Byrne (producer
of 'The Secret'), a copy of my book, You Were Born Rich. I
wrote it years ago. The idea behind it is that everyone is born with deep
reservoirs of talent and ability within them. In other words, that's their
riches and it's a matter of developing that. He gave her a copy of the
book. That's the only book, apparently, that she took on the plane with
her when she flew over to America. She read it all the way over. When
she got here to shoot this film, she wanted me in it. Her sister Glenda
was traveling with her. They had a crew. Glenda phoned my cell phone but
the message was very garbled; it wasn't easy to understand. I didn't delete
it, but I didn't get it either. This went on for three of four weeks.
I said [to the president of my company], Gina Hayden, "Gina, I think
this woman's name is Glenda and I think this is the phone number. Would
you please phone and see what this is about? It mentioned something, I
think, about a film." They said that they really wanted me in this
film but that the crew was going back to Australia next week. She said
that they were shooting all weekend in Aspen, Colorado. Gina said, "Isn't
that strange? Bob is doing a seminar this weekend in Aspen." And
I hadn't been to Aspen for two or three years. So I ended up right next
door to where they were shooting. I just went in and sat down and went
PR.com: Did they shoot you all at one time, and they
just cut it up?
Bob Proctor: Yes. The amazing part of this
had a script
no one! It was a little hotel room that they were shooting
in. Of course there's camera equipment everywhere and lights, shadowing
for lights and you had to watch or you'd trip over something in the room,
it was so small. They asked a couple of questions and I would answer them
as if they weren't questions; just stating things. I talked to them for
a couple hours, just explaining everything about the mind, the world that
we live in and our relationship with why things happen the way they do.
That was it, and I left. She said, "You'll hear from us." That
was in June [of 2005] and then the following February of 2006, I got a
DVD of The Secret, by Fed Ex. I didn't even put it on right away.
Finally, I said to my wife, "Let's see what this is." Well,
I just about fell off the sofa, I couldn't believe it!
PR.com: Because you were so moved by it?
Bob Proctor: I really was! I've been in this business
and studying this since 1961, and I worked for five years with Nightingale-Conant
in Chicago. Nightingale-Conant is the leader in personal development programs
and products. I spent 5 years with them in the sixties and early seventies
when this industry was really just in its rompers, and I'd never seen
anything like [The Secret]. It is without question, the best production,
and it gets the idea across better than anything I've ever seen.
PR.com: Who coined the term "The Secret?"
Bob Proctor: They did. Well actually if you go back to
1959, Earl Nightingale made a recording, The Strangest Secret.
He says it's strange that it's a secret, because it's so obvious. But
he said it is virtually a secret, because so few people understand it.
It's that we become what we think about.
(After our interview, Bob sent me a copy of Earl Nightingale's
revolutionary audio recording, 'The Strangest Secret.' As I listened to
this man speak on the mechanics of how we become what we think about,
and the power of positive imagery and emotional conditioning, I was agape
at the notion that Mr. Nightingale possessed the wherewithal to come to
understand such progressive ideas, back in the 1950s. He was truly ahead
of his time and most likely what many people would have labeled a radical
thinker, much to their own detriment. Even in 1959, a million people did
see its genius, making his the biggest selling spoken word audio recording
of that time, and earning Mr. Nightingale a gold record.)
PR.com: Do we become what we think about as the result
we think positive thoughts and then we feel happier and more
confident, and people are attracted to that? As a result, we tend to make
more positive friends, more positive colleagues
Bob Proctor: Well that's the philosophic side of it, but
I believe there is a more scientific side of it.
PR.com: Right. That's what I was going to ask you
or is it literal, where there is actual science
Bob Proctor: It's literal. Come back for a moment to
1959, because I think it's an important part of this. Earl Nightingale
made this record (The Strangest Secret) in 1959. I worked with
them in the early seventies, when Columbia Records gave them a Gold Record
for it, because it was the only record outside of the entertainment industry
that sold over a million copies. The Strangest Secret, was that
we become what we think about. Now that is the one point that all great
philosophers, avatars, and leaders have agreed on. They've disagreed on
virtually everything else, but on that one point, they're all in agreement.
When you think
your brain, first of all, is an electronic switching
station. You are not your brain, Allison. You have a brain. You're
not Allison. Allison is your name. If I say, "Who are you?"
you would say, "I'm Allison." But you're really not. That's
your name. You may point to your body and say, "This is me."
But that's really not true either. You probably have a car, a home, and
clothes. These are all things you have, but it's not you.
when you think, you activate brain cells. Think of
your car for a moment, and an image of your car will come on the screen
of your mind. What color is your car?
Bob Proctor: What color is the interior?
Bob Proctor on The Larry King Show
(Bob continues to ask me more questions which included
inquiring about the colors of my front door and the refrigerator in my
kitchen. I answer his questions, eagerly awaiting his explanation. I am
becoming acutely aware of the pictures that are flashing, one by one,
in my mind's eye. I begin to get an inkling of where he is going with
Bob Proctor: You see things in your mind, don't you? You
had to see your car. When I said, "Think of your car," what
I am doing is, I am activating vocal cords. I am setting up a vibration
it's actually a light message. Your hearing sense is picking it up. It's
going firing down a nerve passageway and striking a group of cells in
your brain. And when it hits those cells in your brain, they are activated
and the picture that's in them flashes on the screen of your mind. We
went from your car to your door to your refrigerator. We could go from
your stove to your clothes closet to your bed. You see how the pictures
keep jumping on the screen of your mind? That's what language is. Language
activates cells of recognition in your brain. Every cell has a positive
and a negative pole. What do you like most about your car?
PR.com: The drive.
Bob Proctor: What do you dislike most about it?
PR.com: It could have more traction in bad weather.
Bob Proctor: There you saw the positive and the negative
side of your car. Well your car just is. Your car's not a positive or
a negative. There are people that would like the fact that it skids around
because they find that fun. You don't find it fun. So there's positive
and negative pole in your brain, in those cells that are clumped together.
It's a cluster of cells in your brain that have pictures of your car in
it, and you can activate what's good and what's bad in it, can't you?
Bob Proctor: That's true with everything. That's true with
the city you live in, the job you have, your relationships with the people
you're related to; you can activate positive or negative poles in the
cells. When you do, you set up a vibration in your body. If you hold your
hand in front of you and look at it, it's a molecular structure. It's
a mass of molecules at a very high speed of vibration. It looks solid,
but the truth is, it's not. It's a mass of energy that's vibrating, and
when you leave it, it's still going to vibrate. The body in a coffin is
moving, if you looked at it through the proper microscope you would see
that, or it would never change to dust. See, everything in the universe
vibrates. Well your mind and body vibrate. Your mind is activity. Your
brain is the physical manifestation if that activity, as the rest of your
body is. But you have the ability to activate brain cells and set up a
vibration. Now the vibration that you're in most of the time is going
to dictate the kind of people that are attracted to you, and that you're
attracted to. If you're an upbeat, positive, gregarious individual you're
not going to want to be hanging out with people that are always depressed
or introverted. That doesn't mean you're never around them, but you're
not going to be attracted to them. We attract everything into our life,
and that's how we attract it: according to the vibration we're in. If
you were raised with the idea of poverty, you've probably got that idea
fixed in your subconscious mind. You could work your butt off all your
life and you're going to stay poor.
PR.com: Is that because you are sending vibrations
out into the universe? In other words, is it literal? Are my vibrations
literally connecting to other vibrations in the universe that are arranging
the universe in that way?
Bob Proctor: Absolutely. But, you see, it has to do with
awareness. What you have to do is raise your level of conscious awareness.
As I am explaining some of these things, you're developing an awareness.
You're becoming aware of something about Allison. How old are you?
Bob Proctor in The Secret
Bob Proctor: Isn't it amazing that there are things about
you that you don't even know, and you're 32 years old?! You're living
in one of the most advanced countries in the world. How does that happen?
Well because we're never taught these things. You go through school and
learn nothing about this. You don't learn it at home. You see, everything
in life is about awareness. We've always been able to have the Internet.
We've just become aware of it. What we are doing is developing a greater
awareness all the time, and as you develop a greater awareness, you start
to see things that you couldn't see before.
PR.com: I'm interested in your particular background,
because I read that you didn't have a formal education. You didn't continue
High School. And you then met the gentleman whom you were referring to
before (Earl Nightingale) which set you on this path. How did these events
transpire in your life?
Bob Proctor: I was on the fire department in a suburb
of Toronto. I probably thought I was going to stay there for the rest
of my life. It was the best job I'd ever had. I had just worked in factories
and bars and things like that, prior. There was a man I met, and he was
a very upbeat guy and he was always helping people to do better than they
were doing. It was his way of life. And he got me to read Napoleon Hill's
book, Think and Grow Rich. I had never read a book up until that
point, and I was 26. I read that, and it was like it set something on
fire inside of me. I had no formal education. There were all kinds of
words in it that I didn't even understand. I had become very friendly
with dictionaries, and I would have to dig out a dictionary and find out,
"What's this word mean, what's that word mean?" He said, "If
you do exactly what this author says, you're life will start to change."
What I really wanted was money. I was earning four thousand dollars a
year at the time, but I owed six. So my life was constantly trying to
figure out how to take care of this debt and that debt. Well as long as
you're thinking "debt," you're going to stay in it, but I didn't
understand any of that. I set a goal of having twenty-five thousand dollars,
and I didn't believe it. He told me to write it on a card and to carry
the card in my pocket and read it as often as possible; at least every
morning and every night. I didn't even know anyone with twenty-five thousand
dollars. But what it did, and it took me years to figure this out, it
caused me to start to think of earning money. Prior to that, I was thinking
about debt. There's your polar opposite. When I was thinking of earning
money, I wasn't thinking of debt. Then when I starting to think about
[money], I started to hear people talking about it.
PR.com: It shifted your focus.
Bob Proctor: It did. It created a new awareness. I became
aware that there were people talking about and that there were people
earning money, and there were people earning a lot of money. Someone
said that there was good money cleaning floors. I said, "I'm not
proud. I'll clean floors." I had lots of time off from the fire department,
so I started to clean one office and then another and then another. Pretty
soon, I was earning a few thousand [dollars] a month. I thought I'd died
and gone to heaven. Well, one day I passed out on the street [from exhaustion].
If you're one of those people that believe that hard work and honesty
alone will bring riches, perish the thought, because it's not true. Riches
come in responding to definite demands, based upon the application of
definite principals, and not by chance or luck. I thought it was hard
work. I worked myself into exhaustion, and I passed out in the street.
So then I got all dressed up and I got other people cleaning offices.
Pretty soon I was cleaning offices in Toronto, Montreal, Boston, Cleveland,
and my income went over one million dollars. I realized
that the secret to earning a lot of money is to have multiple sources
of income. You don't trade time for money. That's the worst way to earn
money! And that's what the masses do. That's what school teaches. 96%
of our population trade time for money. It's a fool's game, because it's
got an inherent problem. It's called saturation. You run out of time.
So I started to learn things about money that school doesn't teach you.
The secret to earning a lot of money is to multiply your time but setting
up multiple sources of income.
PR.com: In other words, shifting your awareness will
inspire a new way of thinking
Bob Proctor: Wayne Dyer puts it very well. He says, "When
you change the way you look at things, the things you look at will change."
PR.com: And you also say in your seminars, that somebody
once told you that in order to change your life, you need to change
your life. Can you define that?
Bob Proctor on The Ellen DeGeneres Show
Bob Proctor: In other words, when talking about changing
your life, you're talking about your results. You're talking about your
income, how you spend your days, and who you spend your days with. Well
in order to do that you have to change inside: your way of thinking, your
feelings and your actions.
PR.com: Why and how did you change?
Bob Proctor: I changed because I changed the paradigm.
I changed my conditioning. It took me nine years to figure it out. You're
conditioned to operate the way you operate. You have ideas fixed in your
subconscious mind. They're both genetic and environmental. You look like
your relatives because of genetic conditioning. The form of your body
and the structure of your features, that's genetic conditioning. That's
in your gene pool, and it goes back generations. Once you're born, it's
environmental conditioning. If you were raised in a home in the suburbs
of Beijing, you would not be speaking English right now. You'd speak fluent
Chinese. You're a linguistic genius at birth. You will learn the language
of the people you're surrounded by. You will learn according to their
level of awareness. You can teach a baby to read before it can talk. Now
since most people don't know that, they're not doing it. But some do know
that, and they're doing it. So we are conditioned mentally. People who
are living on welfare are generally fourth or fifth generation welfare
recipients. That is programming in our subconscious mind. Programming
is nothing but ideas, through repetition, become fixed in the subconscious
and when you put them all together it's called a paradigm.
PR.com: What is the difference between just positive
thinking, versus what you do, in getting yourself into a positive vibration?
Bob Proctor: If you go back into proverbs in the Christian
Bible, Solomon said, "As a man thinketh in his heart." Not as
a man thinketh, but as a man thinketh in his heart. The subconscious
mind, the early Greeks referred to as "the heart." As a person
thinketh in their subconscious mind, so are they. There's a beautiful
word, it's called Praxis. Praxis is the integration of belief with behavior.
There are certain things you'll say, "I believe that," and yet
your behavior would indicate that you've never heard of it. Pay attention
to people when they say, "I believe that," but they don't do
it. Why? On a conscious level they believe something. They consciously
and intellectually understand it, but their paradigm is programmed the
PR.com: How does one turn an intellectual connection
into an emotional connection?
Bob Proctor: Through the repetition of presenting it
to your emotional mind. There's only two ways to change a paradigm: one
is an emotional impact. That's something just hitting you so hard, that
your life will never be the same again. It's usually of a negative nature,
but since everything is positive and negative, it can be a positive thing.
That's when you're really jarred. The other way is through repetition.
It's through the presenting of ideas over and over again. I remember as
a little kid in school, if I was late for school, the teacher would have
me write a hundred times, "I'm late for school. I'm late for school."
What she didn't understand was that she was programming me to be late
for school (laughs). Anything that you write over and over again,
repeatedly, becomes fixed in the subconscious mind.
PR.com: (Laughs) I never thought of it that
way. What is your opinion regarding the concept of traditional therapy,
where somebody goes week after week and they vent to a therapist about
the troubles in their life?
Bob Proctor: I think it's a gross waste of time. I think
the therapist doesn't understand what the hell they're doing, which is
the probable reason that there's such a high degree of suicide amongst
them. And they are reinforcing the negative. I say, let it go! Overpower
it with the positive! That's what I did. I'm happy, healthy and wealthy.
I'm almost 73 years old. I've got more energy than most people 23. I've
been around the world in the last week!
PR.com: How many countries have you been to in the
Bob Proctor: Oh, I don't know; quite a few. Tomorrow
I've got to be in Orlando for a meeting, then I've got to go from there
to Phoenix the next day for a meeting, then I've got to come back to New
York to tape Nightline and then back to Toronto. I think nothing
of this. I mean it's just in a day's work.
(My conversation with Bob Proctor digressed, briefly,
to the topic of constant motion and the anxiety that it produces, especially
as it pertains to flying as well as the lack of downtime. At this point
he made a jewel of a statement that will stay with me throughout my life
as I think it is very wise. After listing to some reasons why I become
anxious at the thought of my schedule becoming too packed, he simply replied,
"I don't think we need to slow down. I think we need to calm down."
I don't know why I had never before made this distinction, but there certainly
is a distinction to be made.)
Bob Proctor: I stay in a very relaxed state. I don't let
things throw me off. I am not the plaything for what's going on outside
PR.com: So it seems that this all goes back to the
images that you are holding in your mind.
Bob Proctor: Absolutely!
PR.com: Why do you think stress is such an epidemic?
Bob Proctor: Ignorance. People don't know who they are,
and they're getting uptight. That thing you're living in, you call a body,
is so tense. The body is supposed to be relaxed. I remember, Branch Rickey,
he ran the Brooklyn Dodgers before they went to Los Angeles. He said that
he didn't care how fast a guy could run or how well he could hit a ball,
or how well he could throw the ball, or how well he could catch. He said,
"If he wasn't as loose as ashes," he didn't want him on the
team. Any professional sports coach will tell you that the person's got
to be relaxed. That's the way we're supposed to live. When you are loose,
energy flows freely through you. You're just a channel for spirit to operate
PR.com: How can people use the principles of The
Secret to become more centered and eliminate stress in their lives?
Bob Proctor: To understand the principles of The Secret,
we have to go back and understand ourselves. We're the ones that set up
what we attract. I believe we have to gain an understanding of how the
mind functions. There's a Doctor Mike in Florida. Both he and his wife,
Susan, are psychiatrists. John Mike said that I taught him more about
the mind in one year, than he had learned in 4 years of medical school
and 5 years of psychiatric training. Here is a medical professional, a
psychiatrist, who openly admitted they didn't teach him what I taught
him. School does not teach us about who we are. So here we are, going
around, and we don't know ourselves. And yet, you can teach this to a
little kid. If you can teach a child the English language, you can certainly
teach them how the mind functions. I have taught this to teenagers and
the teenagers get it so fast, it would make your head spin! But, you see,
the teenagers are making up their minds. We've got to change our
PR.com: How can we change our vibrations, to create
a body that feels loose and unstressed?
Bob Proctor: You would gain an understanding of how the
mind functions, and then you would start going through exercises to re-program
your subconscious mind. As you re-program your subconscious mind, you
will see evidence of it in your material world; in your relationships,
in the health that you enjoy. Now, am I doing [this] perfectly? No, because
I'm not [always] aware. The more aware I become, the better I'm going
PR.com: Would you say that positive visualization
is a fair term?
Bob Proctor: Visualization will do it if you are visualizing
the same thing over and over, and you are emotionally letting yourself
get involved with it. I teach people to become actors. There's a wonderful
book called, The Art of Acting by Stella Adler. She was Marlon
Brando's teacher. It's the transcripts of classes she conducted, and living
is really acting. If we would see how actors operate, they take a script
and they read it and re-read it and memorize the script. Then they internalize
the script, and then they become the script. Well that's what we
have to do. We have to write our own script. "How do I really want
to live?" And then we've got to internalize it and become it. When
you watch great acting, they're not acting. They're living the part.
PR.com: So then in our own lives, we need to play
the part that we want to be
Bob Proctor: Absolutely
and physically. But you know where the real big hang up comes in? We're
worried about what somebody else thinks. When you were a little girl,
your mother would say, "What would the neighbors think?!" Well
I found out
they don't (laughs).
PR.com: (Laughs) Exactly! Everyone is too wrapped
up in their own lives.
Bob Proctor: The Secret is a phenomenon! And it's
a phenomenon because it resonates with the soul. I believe you are a soul.
I don't think you have one. I think you are one. And the soul is
forever seeking its awareness of its oneness with what I refer to as God.
And the more aware you become of your oneness with this wonderful and
infinite, creative power, the more it's going to be reflected in your
PR.com: The film, The Secret, kind of found
me. Several friends had mentioned it to me on more than one occasion,
and I remember promising one friend I was going to watch it, but I was
just paying lip service to it. Then I was invited to a viewing party for
The Secret and I didn't go because I was busy that particular night.
And then I met someone who did a psychic reading for me and he looked
at me and he said, "There is a movie that I want you to watch, because
I think it will help you. It can help you to literally start to change
your life in a matter of minutes." He gave me the website address
for The Secret (www.thesecret.tv) and sent me on my way. It was
trippie. It kept showing up like a bad penny, until I finally sat down
and watched it, and it really spoke to me. I'd never found anything like
Bob Proctor: There's something in you that wants to grow.
You're probably destined to do something really good; I mean really good
work. This creative urge within you seeks expression with and through
you, and this is almost like a key that opened that door. I know that's
what it was with me, way back when I picked up that book. I have helped
hundreds of thousands of people all over the world. I love it, and I'm
going to do it until I die. This is a very complicated subject to teach,
and I know very few people who know how to teach it. I don't know all
the people on The Secret, so I don't know whether they can teach
it or not. But I have been teaching this now for 38 years, and I've had
some phenomenal teachers. The one thing I recognized when I saw it
Rhonda Byrne (producer of The Secret) has a genius. Her genius
was in putting this together as she has. Her's is the creative mark that
is on [The Secret].
PR.com: Do you know what caused Rhonda Burn to research
this subject and to pursue it? Has she ever told you her story of why
she put The Secret together?
Bob Proctor: She was in a bad way. She was not winning.
And she was given the book, The Science of Getting Rich. That book
did something to her, like [the book] Think and Grow Rich did with
me. We have a program that we teach, and we teach the science of getting
rich, and there is a science to it. People knock earning money. You can
do a lot of good with money! It's the medium of exchange that we use for
other people's products and services. Money is only used for two things:
one is to make you comfortable, and the more comfortable you are, the
more creative you can be. And the other is to extend the service that
you render, far beyond your own presence. But, she was moved by that book.
And I think if you had asked her while she was [producing The Secret],
she couldn't tell you why. She just knew that she had to do it. I just
hope she's strong enough to stand up to the criticism that she's having
fired at her. But I would imagine she is.
PR.com: The backlash seems very recent and it appeared
to unfold after Oprah talked about The Secret
Bob Proctor: The reaction is, people don't like being
changed. We hear that people resist change. That's not true. People openly
accept change when they decide to change. If I come along and said,
"Allison, you have to do it this way," you'd probably
react to that. You'd resist it. But if you decide to do it this
way, then you adapt to it. Well, this is causing people to change and
they're reacting. They don't like it. The truth is, this is waking people
up in large numbers and it's not going to go away. You've heard the saying,
"When you hear the truth, you'll know it." Well, there's a reason
for that. It resonates with the soul.
PR.com: I saw that you were billed as 'A Philosopher'
in the film
Bob Proctor: That wasn't my call. I had to go look up what
a philosopher is
PR.com: Oh, because I was going to ask you that. How
would you define a philosopher?
Bob Proctor: I don't call myself a philosopher, although,
at times I guess I would be. It's a person that's searching for the truth
through reason, rather than through scientific facts. You're searching
through your own way of thinking, and you don't have to prove it to anybody.
And you're sharing your views with people; usually sharing your thoughts.
It's of an esoteric nature.
PR.com: It's funny because I was trying to figure
it out. I know that when I was in college, you could take philosophy courses
or major in it, and I thought, "Is it a job, or a career, or just
a state of being?"
Bob Proctor: I think it's more of a mental state that you're
in. There are people that just philosophize. They just talk about it and
they never do anything. They never internalize the information. I am very
high on internalizing it. I believe that learning is when you consciously
entertain an idea, you get emotionally involved in that idea, you step
out and act on the idea and you change the result. The feedback to your
consciousness of the change in result
that's the learning experience.
(Bob points out to me the distinction in what he believes
is the true learning process versus what school and traditional learning
would have us believe. He describes the process of listening to and memorizing
facts, followed by being tested on those facts by way of an exam, as a
largely ineffective learning process, and one that most of us have become
Bob Proctor: We're raised to live through our senses.
We're raised to go by what we hear, see, smell, taste and touch. As little
kids [we hear], "Will you look at what I'm showing you? Will you
listen to what I'm telling you?" Then we go to school, and what do
we get? We get a report card. The school sends home a piece of paper with
information on it, and that's telling the parent, and telling the student
what kind of a student they are. It's absurd! That tells everybody where
the student's mind was at for a few minutes, maybe three weeks ago. But
we're raised to let that piece of paper we call a report card, determine
our self worth as a student. Then when we leave school, we are in the
habit of doing this. We let the balance sheet, we let the sales sheet,
and we let the x-ray tell us what's going on in our world. We're programmed
to live from the outside in, but we're built to live from the inside out.
PR.com: One thing that I find a lot, and tell me if
you agree, is that people who's true intention is to serve and to share
something, oftentimes they reap huge financial benefits in the process.
Bob Proctor: Well, yeah. Money is a reward for service rendered.
Money is an instrument. It's also a magnifier. Money will just make you
more of what you already are.
PR.com: It's funny that you say that, because I'm
working on an article entitled, "Money is a Magnifying Glass."
Bob Proctor: Rhonda Burn (producer of The Secret)
was a nice person before she started to earn any money. I knew her when
she had to borrow money to get the film out there. Well now that she's
earning millions, I don't need to wonder what she's going to do. I know
what she's going to do. She's going to do a lot of good with it.
Bob Proctor is one of the dynamic teachers from the
phenomenal documentary, 'The Secret,' as well as a world renowned life
coach and personal consultant. For more information on Bob Proctor, visit