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Ford Motor Company

Client since 2000

Hispanic PR agency of record on Ford's Minority Supplier/Minority Dealer Initiative. Created and managed a major press junket involving Hispanic publishers and editors from around the nation, publishers luncheon, meet and greet with Ford's top brass and a ride and drive with the latest product line of cars and trucks at the World HQ.
Managed all Hispanic market press outreach to major print and TV press. Assisted with media relations for three different PBS Specials sponsored by Ford, The Mexican-Americas, The Puerto Rican-Americans, the Cuban-Americans.