• Industries Serviced

    • Automotive

      Ford Motor Company Hispanic PR agency of Record in 2000

    • Cosmetics, Perfumes, and Toiletries

      We also handled various Hispanic and African-
      American market tours for Avon

    • Education

      Colgate-Palmolive's "Bright Smiles, Bright Futures" Inner city Oral health Initiative

    • Government

      Q2PR handled PR campaign for the U.S. tour of his Excellency President Felix Ange Patasse of the Central African Republic.

    • Healthcare

      General market consultant on Diabetes Awareness Campaign with African-American golf great, Lee Elder.

    • Non-Profit

      Developmental Disabilities Council of NJ Hispanic market outeach campaign

    • Recreation and Sports

      We also handled Main Events Monitor Professional Boxing events on PPV, HBO and Telemundo, and the Caribbean Baseball World Series on Fox en Espanol.

    • Restaurants

      Opening of New York restaurant Sounds of Brazil (SOB's).

    • Technology

      Microsoft Corporation's Hispanic market launch of tax software in partnership with H&R Block.

    • Entertainment and Culture: Motion Pictures

      Handled radio press tours for Spike Lee for Malcolm X movie premiere and campaign.

    • Financial Services: Banking

      Have represented Banco Popular, Fleet Bank, Wells Fargo and Chase Home Finance.

    • Financial Services: Credit Cards

      Hispanic market consultant to MasterCard

    • Food and Beverage: Alcoholic Beverages

      Have represented Anheuser Busch in Hispanic market PR and community relations efforts.

    • Food and Beverage: Food

      Have handled Hispanic market PR and Events marketing assignments for Perdue Farms at Miami's Calle Ocho celebration, known as the world's largest block party.

    • Food and Beverage: Soft Drinks

      Pepsi's Queen for A Month in-store trade and consumer promotion with Chef Pepin and National PR for the Pepsi Juan Luis Guerra Grand National Tour in 13 U.S. Cities.

    • Gambling: Lotteries

      We also handled Hispanic special events marketing for the NY State lottery.

    • Government: Economic Development

      Handled PR & Marketing for Business Expo and Annual Gala for NY/NJ Minority Purchasing Council.

    • Government: Political

      Worked on Hispanic market campaign for Rudolph Giuliani campaign for NYC mayor and Sonny Zayas bid for Bronx Congressional seat. On original team for Gary Hart Presidantial campaign.

    • Healthcare: Health & Pharmaceutical Products

      HAve extensive genreal and Hispanic market experience in Pharmaceutical accounts with work raning from Miss Clairol and Women's Stroke Awareness Month to Welch's Grape Juice and scientific poster sessions. Also worked on Glucophage with the Diabetes Diner Talk.

    • Healthcare: Medical Products

      Member of General market launch team for Culturelle, a body-friendly bacteria from Con Agra Functional Foods.

    • Media: Broadcasting

      VIVA America TV on BET Jazz, Resurrection Boulevard, African Heritage Network's Miss Collegiate African-American Pageant and Nationsl Black Fraternity Step Out Championship in National Syndication, amd the AHN Movie Network in syndication.

    • Media: Publishing

      VIVA New York Magazine, Latino Boxing Magazine and Latino Baseball Magazine. Hispanic Business Magazine's Entrepreneur of the Year.

    • Technology: .Com Business

      Past .com client work includes DeRemate.com(Latin American Ebay), MinorityInterest.com, LatinoBoxing.com, LatinoBaseball.com, RhythmBase.com and ListaLatina.com

    • Technology: Computer Hardware and Software

      Launch of Vista Medical Technologies minimally invasive surgery technology. In addition to excellent media coverage and placement, campaign had secondary effect of Vista stock rising by 33%.

    • Travel: Airlines

      American Airlines Caribbean and Latin America Department campaign

  • Public Relations Practice Areas

    • Business-to-Business Marketing

      Pepsi Consumer and Trade Initiative Queen for a Month promotion where we featured Chef Pepin at various trade partner in-store promotional events.
      We also planned and executed the Banco Popular purchase of the $70,000,000 in NY National Bank Assets garneringhits in all of the business trade press including American Banker, Ad Age, Promo Magazine, The NY Times and others..

    • Community Relations

      Community and Public Relations for the Bright Smiles, Planned and executed the Bright Smiles, Bright Futures Inner-city oral health initiative launched in Philadelphia and Oakland, then later expanded to New York, Washington, DC and other US cities.
      Anheuser Busch National Hispanic Scholarship Fund Golf Tournament Fundraiser at the White Plains Country Club.

    • Consumer Marketing

      We are packaged goods specialists with experience handling projects for Kraft Foods at the Caribbean World Series, Perdue Farms at Calle Ocho, Special Events for Eastman Kodak, and the launch of the Microsoft Tax Software, among many others.

    • Corporate Communications

      Sponsorship management for Mead johnson Nutritionals Nutrament brand at various special event venues including the Carribean Cultural Center in NY, the Calle ocho Festival in Miami and others.

    • Creative Services

      Created two radio vignettes for Chase Home Finance's DreamMaker Initiative involving over $700,000,000 in first time home loans for Hispanics and other multicultural consumers.

    • Executive Outreach

      In 2000 the agency was Hispanic market PR agency of record for Ford Motor Company's Minority Supplier/Minority Dealer Initiative.

    • Financial/Investor Relations

      The firm was part of the team that launched the Vista Technologies minimally invasive surgical technology. The company stock went up six points for the time period immediately following the outreach campaign.

    • Internet Communications

      Currently PR agency of record for the Lista-Latina.com search and social networking site for Hispanic community in 32 cities in the US and Mexico.

    • Media Training

      Taught Written PR Tools and Effective Media Interview Strategies Professional Development Courses for MBA's for the Denver Chapter of the National Society of Hispanic MBA's(NSHMBA Denver).

    • Multicultural Marketing

      Provide an in depth value to Fortune 500 and other firms seeking to capitaliza and extend the reach of their products and services to US Hispanic and multicultural B to C and B to B markets.

    • Public Affairs

      The firm handled the 17th District Congressional Campaign of Sony Zayas in 2000.

    • Social Education/Government Education

      We also have handled Hispanic market media tour for the NJ Developmental Disabilities Council and the organization's spokespersons.

    • Sports/Event Marketing

      FC Barcelona 2006 US tour was declared the most successful in the history of the sport in the US, with sell out stadium and to-capacity promotional event tour venues in New York, Los Angeles and Houston. The firm also has a track reconrd i professional Baseball and Boxing.

    • Video Production

      VNR production for Ford Motor Company USHCC Empowerment Through Entrepreneurship Initiative.