Client
University of Southern California (USC) logo

University of Southern California (USC)

Client since 2006

From the surrounding neighborhoods adjacent to Downtown Los Angeles to around the globe, the University of Southern California provides public leadership and public service in such diverse fields as health care, economic development, social welfare, scientific research, public policy and the arts. USC, the largest private research university west of the Mississippi, serves the public interest by being the largest private employer in the city of Los Angeles, as well as the city’s largest export industry in the private sector. USC MAYO to distribute the media campaign surrounding an independent study released on its economic impact in SoCal.
According to a new study, USC is responsible for $4 billion annually in economic activity in Los Angeles County alone.

The University is also the City of Los Angeles’ largest private employer, providing jobs for 26,446 people during the last fiscal year. In addition, USC’s economy activity in turn produced another 16,318 non-USC jobs in the regional economy. The study, released today, shows that USC in FY 2005-2006 injected $1.86 billion in total direct spending into the economy with an estimated additional indirect and induced output from the University of more than $2.14 billion in Los Angeles County.