Brilliant Marketing! was founded in 1995 in Denver, Colorado (USA). Originally, the company's focus was much like that of any traditional marketing consulting firm: working with individual clients on marketing strategies and creative material design.
However, as company Principals worked with thousands of clients it became painfully obvious that the marketing needs of the small business were grossly misunderstood by both business owners and marketing consultants, and that a high rate of these business failure could be attributed directly to a lack of knowledge as it related directly to marketing.
In the late 90s/early 2000, listening to client and market needs, Brilliant Marketing! transformed into a marketing consulting and education firm focused on developing and teaching their new, proprietary methods for ensuring small business marketing success.
Consequently, after years of working with clients and presenting this information at national seminars, long-awaited books were written on the subject, and currently Brilliant Marketing! is now a company focused on distributing these down-loadable e-books via the internet through numerous methods including business partnerships/joint ventures.
Although Principal and author Alex Barrington is still writing additional books in the Brilliant Marketing! series, Alex and other company employees remain available for personal consultation and seminars as schedules allow.