Trade Show Training Manual
The Trade Show Training Manual & CD from the TradeShow Teacher is a step-by step guide for businesses exhibiting at their first, tenth or even twentieth plus trade show; you will learn how to define or improve your business's next trade show strategy, obtain qualified leads & most importantly, increase your trade show ROI!
For first time exhibitors you will learn the entire trade show exhibiting process from start to finish, for exhibiting "the right way" from the beginning! You will learn what works, what saves money and how to attract the customers you want, without expensive trial and error. You won't be spending your money on mistakes other people already made, you will spend it to grow your business!
For veteran exhibitors, you will benefit from learning the strategic approaches for attracting your target prospects; how to set relevant show objectives & develop a strategy for achieving them, produce dynamic booth graphics with targeted messaging, train your booth staff how to properly engage, qualify & close with prospects in minutes, cre ate an effective lead handling/follow up process & much more.
Purchase the complete training manual with the accompanying CD, or by the sections applicable to your business's exhibiting level & needs!
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