Integrated Email/Voice Prospecting
There’s no more effective means of 1:1 lead generation than converging email marketing with voice prospecting. Email provides a cost-efficient education channel for communication which enables recipients to self-select and “Voice Prospecting” then leverages the data you collect and employs the natural, human voice to extend the dialogue you’ve begun. It is NOT telemarketing and it doesn’t involve sales “tricks” and scripts. It is the logical extension of your efforts to engage prospects and create warm conversations for your sales people, and leads to stickier, longer-term business relationships with the prospects, without the possible loss of continued access caused by a salesperson who doesn’t make a timely and informed follow up. We can help you justify ROI for both your current efforts and our addition to them and ensure you get that budget back again for 2012. Increase the outcomes of your marketing efforts, dollar for dollar, by up to 60% by adding “voice prospecting”. Clients from Avaya to TomTom to SAP to Tyler Technologies can attest.