+TJ Sacks & Associates

Cause-Related Marketing

+TJ Sacks & Associates has worked to develop cause-related marketing programs that were directed to patient education in such areas as Alzheimer's Disease, asthma & allergy, breast cancer awareness, cardivascular and female healthcare, to cite a few.

On behalf of MultiPet, a leading manufacturer of pet toys, we developed a Pink Ribbon breast cancer awareness program using one of its best-selling toys. Its ever-popular Loofa dog was manufacturered in pink and festooned with the breast cancer awareness pink ribbon. Widely publicized in the media, proceeds from the sale went to the Breast Cancer Research Foundation.

On behalf of the migraine-prevention drug Inderal-LA (Wyeth-Ayerst), we developed the Migraine Masterpiece Art Contest. Open to migraine suffers nationwide, the participants were asked to draw the pain of their migraine. Winners were feted at a SOHO New York art gallery where 25 top winners were awarded prize money. Targeted media outlets were in attendance including leading broadcast and print outlets. Award-winning artwork was also featured in the Encyclopedia Britannica illustrating migraine headaches. The exhibit was made available free to the public.