Rochester, NY, August 15, 2008 --(PR.com
)-- Diamond Packaging earned five awards in the 65th Annual National Paperboard Packaging Competition, the industry’s premier showcase for all that is new and outstanding in paperboard packaging design and technology. Awards were announced at the 2008 Annual Meeting & Strategies Conference in New Orleans, LA.
The competition, which is sponsored by the Paperboard Packaging Council (PPC), provides members with an opportunity to display their most impressive packaging designs and productions, and promote winning packages to customers. Entries are judged in 30 different categories against three criteria: members' internal production/converting excellence, consumer product company excellence, and end-user/retailer consumer excellence. Entries are also considered for technical achievement and innovation, craftsmanship, and overall appearance.
Competing against hundreds of entries from around the country, Diamond Packaging received recognition by winning one Gold Award, three Excellence Awards, and an Innovation Excellence Award.
Diamond won a Gold Award for its green-themed 2009 calendar, a popular promotional item given to customers and suppliers. This year's calendar introduces Diamond’s greenbox initiative – the company’s commitment to packaging solutions that are innovative and sustainable.
By thinking creatively Diamond was able to minimize paperboard and energy usage, yet still retain the popular three-month design. The overall presentation imparts unusual depth and distinction through innovative structural design, material selection, spot coating, foil stamping, and multi-level embossing.
Diamond reduced the overall calendar weight, which offered the most significant opportunity to conserve raw materials and energy, reduce greenhouse gases, and minimize discards.
Diamond eliminated a backer panel by printing one of the months on an insert which is placed in the three dimensional header. Diamond also re-sized the calendar pages and shipper to reduce their environmental impact.
The dimensional header features an embossed image of a seedling within a folding carton set against a multi-level embossed image of trees in the background.
The backers feature an image of a windmill and a wind energy logo, highlighting the fact that the calendar was produced using 100% renewable wind energy – a green energy source that provides the greatest environmental benefits.
Solid bleached sulfate (SBS) paperboard was chosen for the header and backer panels due to its performance characteristics and the fact that it is 100% recyclable. The shipper was produced utilizing Kraftpak®, a high-yield, low-density paperboard which offers a significant source reduction advantage compared to regular-density paperboard grades.
Diamond won an Excellence Award for Coty’s new Nautica My Voyage For Her packaging that radiates the brand’s personality and instantly attracts consumers‘ attention in the retail environment.
The reverse tuck cartons feature a .018 SBS holographic foilboard complemented by foil stamping and embossing techniques.
The graphics were achieved by offset printing UV black, UV white, and one PMS color in-line with a UV gloss coating over the holographic portion of the carton. A dull stampable varnish was used on the lower white portion of the carton.
Overprinting the holographic foil with transparent blue ink creates a stunning visual effect that captures the essence of ocean waves and warm summer breezes.
The familiar Nautica logo was stamped with pink foil, connecting the product to the prestigious brand. Blue and pink foil stamped accents add further detail.
The bottom portion of the carton was stamped with opaque white foil and embossed with a crosshatch pattern, imparting a unique tactile and visual effect, reminiscent of sandy white beaches.
Other winning highlights include a Godiva holiday collection featuring transparent inks printed over silver foilboard, and a standable, auto-bottom pillow pack that incorporates a curved window for enhanced shelf presence.
Since 1911, Diamond Packaging has dedicated itself to providing the highest standard of quality, innovation and cost effective packaging solutions for companies including Avon, Bausch & Lomb, Beiersdorf, Coty, Godiva Chocolatier, L’Oreal, and Procter & Gamble. As part of the Global Packaging Alliance® (GPA), Diamond and its alliance members offer packaging solutions to companies operating on an international scale. Customers receive responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled worldwide packaging support.
For more information about Diamond Packaging, contact Dennis Bacchetta at (585) 334-8030 x229 or visit the website at diamondpackaging.com. For more information about the Paperboard Packaging Council, contact Ben Markens at (413) 686-9191 or visit the website at ppcnet.org.