Pioneer of custom couture baby bedding and nurseries

Van Nuys, CA, June 18, 2004 --( Nava Writz - Shoham is an award winning designer of custom couture baby bedding and accessories that create a complete nursery; capturing the spirit of your baby!

Nava's Designs was Founded in 1986 by Writz – Shoham, a one time sales associate at "Bellini", a baby bedding and furniture store with locations in Sherman Oaks and Beverly Hills, CA. Within weeks of employment at Bellini, Nava was promoted to store manager and then to in-house baby bedding designer. Nava brought a flare to nursery bedding that no one had seen before, truly pioneering the concept of high end custom “couture baby bedding.”

In 1986, with $20,000 in savings, Nava courageously set out on her own to start NAVA'S DESIGNS! The Beverly Hills set was already creating a buzz about a woman who was designing baby bedding and nurseries of the likes that no one had ever seen before. Upon Writz - Shoham's very first day in business, she landed her first account; a retailer called "Babyland." They remain her loyal customer to this day!

Nava produced $140,000 in gross sales her first year in business while operating out of her home. Her company saw steady growth EVERY year. Nava's Designs grossed $2.5 million dollars in 2001 and Nava projects a 20% increase in sales in 2004.

Nava's Designs has been in business for 18 years, with 400 active retailer accounts; employing 34 people, and offering 175 unique custom designs that are ALL currently available for purchase.

Nava Writz - Shoham is an award winning designer, having won a 1999 Tommy Award in the category of Fabric of the Year, for her "Once Upon A Time" design.

Some of her celebrity clients have included:
Bette Midler, Marc Anthony, Leeza Gibbons, Christy Brinkley, Eddie Murphy, and Melanie Griffith just to name a few…..

Nava currently owns homes in the upscale area of Encino Hills in Los Angeles, New York City's Upper East Side, Amsterdam, and in Israel. She is the adoptive mother of two boys, 12 and 14 years of age.

Please visit Nava:

Allison Kugel
Allison Dawn PR
Ph: 516-942-0264