The Samaya Seminyak Bali
The Samaya Seminyak Bali

The Samaya Brand Introduced

Seminyak-Bali, Indonesia, January 22, 2005 --(PR.com)-- Santika Hotels and Resorts is introducing a new brand, positioned as the boutique collection of the Santika properties. The first property appointed to carry the Samaya brand is Santika Villas Bali which will be renamed The Samaya Seminyak Bali from January 01,2005.

Santika Villas Bali is perfectly suited to carry the new brand because of the already well-known level of service and facilities that characterize this new boutique collection. And that is why the chain has appointed this seminyak property as the flagship of The Samaya. Furthermore, the resort's premier location is none to compare, snuggled intimately on a private white sandy beach of Seminyak, the resort is just a stone's throw from the heart of active Legian. Breathing a day-to-day life of balinese environment, guests of the resort has a pronounced proximity to the numerous up-market estaurants, lines of antique furniture shops and individual galleries which had strengthened Seminyak's position as the true heart of villa living in Bali.

The parent company Santika is the largest Indonesian national chain with twelve hotels and resorts across Indonesia. The new brand introduction is in line with the chain's initiative to upgrade the few properties that will target a differentiated segment of market to that of the Santika brand.

The word " samaya" is in sanskrit, a word which refers to the inner sanctum of wellbeing, a reflection of peace and tranquility where one finds refuge, a message conveying" I am with you ". This unison is reflected in the personal feel and cozy character of the Samaya Seminyak Bali and this is just exactly as how guest want to the resort to be, private, serene, and lavishly appointed- an exclusive setting for adults while not catering for those under sixteen years of age. Receiving rave reviews ever since it opened its doors in September 2001, the resort's lobby book for example stands witness to the many scribe and scribbles of how guests enjoy their stay and want to return to the resort again and again.

" we are rebranding to a fresh new name yet when guests return, they will be greeted with the same familiar faces, the same tailor-made service that we are very proud of," reiterates Made Sueca Negara, the resort's General Manager, on how important it is for guests to know that the service dedication and true friendlliness of the staff will still greet them as usual. " that's our character that has won customers'heart from around the globe."