RateTiger and easyRMS Form Channel Management Partnership

Leading RMS integrates with leading channel management solution.

Colonia, NJ, August 25, 2008 --(PR.com)-- Rate Tiger has integrated with leading hotel revenue management system provider, EasyRMS to help hoteliers streamline their channel management of online distribution sites.

Hotels using both systems will now be able to maximise online revenue through third party channels by having an automated process from rate calculation to rate distribution to travel websites. The integration allows the room rates calculated by EzRMS™ to be distributed across the web via the Rate Tiger product suites. This saves hotels having to enter data manually for each individual channel.

Rate Tiger’s integration with EzRMS™ will improve efficiency for hoteliers who need to allocate their room rates and inventory to online distribution channels. Further eliminating human error and making updates quicker and easier. The EzRMS™ system will work in real-time through Rate Tiger’s leading channel management software across multiple online distribution channels.

In order to make this ground breaking technology work a dedicated interface has been developed to handle the way room rates are allocated to the various market segments necessary for each hotel. This provides an even more holistic approach to revenue management.

“The ability to update quickly, efficiently and transparently to numerous internet channels is an essential solution to maximise investments in technology made by hoteliers,” says Clive Taylor, VP Operations at EasyRMS. “The solution assists hoteliers in any part of the world to ensure they have the right prices available to clients. We are very pleased to have developed and tested with Rate Tiger an interface that will ensure the conversion of EzRMS™ recommendations to online channels that our clients are mutually working with.”

“We recently established a dedicated Integration Team to develop close relationships with the industry’s leading revenue management solutions,” said Sascha Hausmann Chief Operating Officer, of Rate Tiger. “We take rates from the revenue management system and post them directly to sales channels. Removing time spent on manual update processes and the associated complexities of channel management allows revenue managers to sign up to many more channels because of the automated interface. We aim to help hoteliers make the most of their investments and maximise revenue from online distribution channels cutting costs and making systems more efficient and responsive to revenue strategy.”

The first hotelier to utilise the converged Rate Tiger and EzRMS™ interface is the NH Tropen Hotel, Amsterdam.

EzRMS™ is a further RMS to be successfully integrated into Rate Tiger’s portfolio providing the flexibility required for updating online channels.

Rate Tiger Products:
RTShopper Pro/Lite
RTAllocator Pro/Lite
RTChannel Manager
RTChannel Manager Plus

About RateTiger:
Rate Tiger is a leading supplier of Online Distribution Management tools. Established in 2001 the company continues to pioneer new technologies for the hospitality industry. Rate Tiger, by eRevMax Inc., operates in 60 countries and 415 cities worldwide and has become an industry-wide benchmark for managing online distribution.

Rate Tiger suites operate across over 300 online distribution channels enabling hoteliers to switch from time-consuming complicated multi-channel processes to a single point of entry to the market. The products provide competitor rate analysis and updates third-party distribution channels and travel portals, in real-time.

Rate Tiger is headquartered in the US, with an EMEA HQ in London (UK) managing offices in Germany, Netherlands, Italy, France and Spain, and a technical development centre in India. eRevMax employs over 170 people and is rapidly expanding across the European and American markets.

For more information please visit http://www.ratetiger.com

About EasyRMS
Founded in July 1999, EasyRMS is a global leader and provider of ASP/Internet revenue and yield management solutions. With more than 20 years of combined industry knowledge, EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today’s industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.

Some of EasyRMS’ current clients include Trump International, PGA National Resort & Spa, Pinehurst Resort, Sea Pines Resort, Best Western International, Magnolia Hotels, Interstate Hotels, Innsuites Hotels, The Ramada New Yorker Hotel, The Madison Concourse Hotel, West Paces Hotels, Capella Hotels, Dorchester Group Hotels, The Ritz London, Accor Asia Pacific, NH Hoteles, Vincci Hotels, Sol Melia, Majestic Hotel Group, Radisson SAS Hotels & Resorts, Moevenpick Hotels & Resorts, Radisson Edwardian Hotels, BDL Hotels, Ramada Encore, Somerston Hotels, Express by Holiday Inn, Crowne Plaza, First Hospitality, Hastings Hotels, Elite Hotels, Groupe Lucien Barriere, Expo Hotels and many more.

For more information please visit http://www.EasyRMS.com

eRevMax Inc.
Deepanjali Majumdar
+ 44 (0) 20 7422 7528