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Michael Chen, CEO of Geís Media Finance Business, Talks About the 4 "Iís" on the CEO Show with Robert Reiss


Michael Chen, CEO of GE Commercial Finance -- Media, Communications & Entertainment, talks on the CEO Show with Robert Reiss about his ď4-IísĒ approach to delivering value, the importance of establishing a ďpersonal brand,Ē and the broad range of financial products and services that his part of GE delivers. Chen also identifies attributes that differentiate successful companies from others and the need to understand the customerís wants and needs.

Ridgefield, CT, August 24, 2008 --(PR.com)-- Michael Chen, CEO of GE Commercial Finance -- Media, Communications & Entertainment, talks on the CEO Show with Robert Reiss about his “4-I’s” approach to delivering value, the importance of establishing a “personal brand”, and the benefits of working within the GE family of businesses. Chen describes how GE supplies funding to companies within a broad range of industries, and he identifies the attributes that differentiate those companies from others. The interview also contains a number of valuable vignettes to the exchange with Reiss.

Chen’s “4-I’s” are a set of synergistic priorities that characterize values that are essential to customer relationships – starting with “Integrity”, the foundation of the approach. He illustrates the meaning of integrity with a powerful personal example and then proceeds to explain the other “I’s” -- all of which focus on the customer. Of “Impact”, the third of the “4-I’s” he sees the salesperson being a “trusted advisor. As an example, “We provide referrals to our customers to help them grow their businesses.”

Reiss asks Chen if he has advice on how listeners can advance their careers in large organizations and Chen responds, “Having a personal brand is important when management makes decisions about who they’re going to put in certain jobs” and he goes on to tell why.

GE Commercial Finance’s Media, Communications & Entertainment business assists its customers to grow and prosper by offering financing and financial services across the US, Europe and Asia. Information about the business can be found online at:
www.geMCE.com.

The interview with Michael Chen was broadcast nationally on July 13, 2008 and can be heard in its entirety, from the website: www.theCEOshowOnline.com

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Background: The CEO Show is the only nationally syndicated radio show to feature top CEOs who have reinvented industry through new customer service models. It is syndicated by Business Talk Radio Network out of 48 cities with 600,000 weekly listeners.

Contact: Robert Reiss 203 894 9400, robert@reissource.com
Contact Information
Reissource, LLC
Robert Reiss
203-894-8655
Contact
www.reissource.com
Cell phone: 203-894-9400

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