Today's Challenging Economy Calls for a Smart, Effective Marketing Plan

Chicago, IL, August 28, 2008 --(PR.com)-- A free seminar, focused on creating marketing plans that drive results, is being offered in Lake Zurich, IL, on Thursday, September 4, 2008. Michelle Lanter Smith, CEO of Hi-Impact Marketing and Sales Solutions, Inc., will be speaking on the whole buying process and the mastery of selecting optimal marketing tactics. In today’s challenging economy, small- to mid-size businesses need to channel their marketing dollars effectively. This seminar will cover the basics of an integrated marketing program, one designed to help companies invest those dollars

The right marketing mix can help generate leads, that is a given. Determining the right mix, however, is not always easy. There is a proven process that marketeers should employ to ensure success. It is the foundational structure that should be utilized when creating a successful marketing program. Marketing is not about solicitation; it requires an understanding of the entire buying process so that the right marketing messages are sent at the right time and using the right media to reach potential customers. For more details and to register for this opportunity to learn the keys to building a successful marketing plan, contact Katie Krizka at 847-719-0369 ext. 75 or by email at kkrizka@hi-impactmarketing.com.

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Hi-Impact Marketing & Sales Solutions, Inc., headquartered in the Northwest Chicago suburbs, was founded by Roula Crews and Michelle Lanter Smith in 2006. With successful careers in marketing and sales, they desired to build a firm that would be different than the average marketing/advertising agency. Hi-Impact does not just perform marketing consulting services & campaign design; Hi-Impact builds and executes an integrated marketing plan that delivers real sales results.