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Affirmative Accessories Launches New Online Jewelry Boutique and Tsunami Charity Fundraising Program

Los Angeles, CA, February 05, 2005 --( Jewelry design company Affirmative Accessories announced the launch of their brand new e-commerce website today, and also kickstarted a charitable donation program to help ease the suffering of those devastated by the South Asian earthquake and tsunami. From now until the company’s first anniversary on June 18, 2005, 25% of each sale’s proceeds will go to Unicef to aid in the tsunami relief efforts.

“As much as I love my work, it wouldn’t mean nearly as much to me if I couldn’t somehow use it to help others,” explained Designer / CEO Lori Lewis. “The tsunami isn’t as prominent in the news now and donations have slowed down, but the need is still so great, so I feel compelled to do whatever I can to help.”

The new website, located at, was built by Mr. Breakfast Web Concepts ( and features the latest collection of handcrafted semi-precious gemstone and sterling silver or filled gold necklaces, earrings and bracelets. All of the items in the collection were made with beads carefully chosen for the healing properties of the gemstones; rose quartz for love, carnelian for happiness, and so on. “It’s very important to me that my jewelry does more for the wearer than just look good,” says Lewis.

But look good it does. “My personal taste in jewelry runs to lush pieces with rich colors and lots of movement and sparkle. I like to innovate and always try to create something strikingly beautiful that will affect the wearer inside and out. I like to think of my customers as ‘conscious fashionistas’ who appreciate more than just good looks in their jewelry items.”

The Affirmative Accessories collection can be browsed online at:

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