Innovation International Americas Launches Promotional Opportunity Reports for Intellectual Property Owners

New service helps drive awareness of emerging companies in order to facilitate IP commercialization efforts.

New York, NY, September 19, 2008 --( Innovation International Americas (IIA), a leading provider of intellectual property commercialization services, today announced the addition of the Promotional Opportunity Reports Service to its suite of services.

With offices in New York City and the Bay Area and serving the global intellectual property community, IIA focuses on streamlining the exchanges between intellectual property owners and organizations seeking to enhance their IP portfolios, boost product development strategies, strengthen their position in the marketplace and maximize the return on their IP portfolio investment. IIA’s Promotional Opportunity Reports identify pertinent North American media opportunities for companies seeking to promote their technology in the marketplace.

“Once a company is ready to market its intellectual property, the marketplace’s perception of that organization greatly impacts its ability to secure favorable deals,” said Donald Bouchard, president and CEO of IIA. “Effectively and consistently promoting a company’s message to its target market by leveraging media opportunities contributes to build credibility in the eyes of potential licensing partners and investors. The first step to achieving media coverage is to identify media opportunities.”

IIA’s Promotional Opportunity Reports provide IP owners with a comprehensive list of media opportunities in magazines, journals, TV, radio, news services and blogs that target a company’s desired market, based upon its unique business requirements. This service is available as one-time report or a subscription of three, six or twelve months featuring regularly updated information.

Contact IIA at (212) 370-5000 x45 or for additional information.

About Innovation International Americas
Based in New York City and the Bay Area, Innovation International Americas (IIA) is a premier provider of IP commercialization services to companies and academic institutions. IIA offers a full suite of services to help customers maximize the value of their companies, generate and maintain revenue streams, as well as continue to foster innovation. IIA services include IP marketing, in/out licensing, IP valuation and IP market assessment. For more information visit


Media Contact:
Heather Hefner
Innovation International Americas
Heather Hefner