"www.nobrokerage.in" Directly Connects Property Owners, Buyers and Eliminates Payment of Brokerage

Mumbai, India, September 20, 2008 --(PR.com)-- Surf & Fish Internet Solutions a company co-headquartered in Philadelphia, US and Bangalore has recently launched nobrokerage to target property owners, buyers and tenants across the India. The websites focuses on real estate domain and directly connects Property Owners, buyers and tenants, thereby eliminating payment of brokerage. The service model is first of its kind in India and offers a unique proposition of eliminating 2% of transaction value / one month rentals paid as brokerage. With a simple user interface the site helps users post & subscribe for a nominal fee of Rs Ten /day.

Within the first few weeks of launch, the website has seen phenomenal success. As on today, the pan-India website has close to 1700+ listings and one of the lowest bounce rates of less than 10 percent. The average registration conversion at about 8.6 percent is on-line real estate segment. To help users list their properties, requirements and seek responses, nobrokerage has integrated the secure ICICI payment gateway has been clocking tremendous conversion rate with close to 2000 listings.

Mr. Prasad, CEO of Surf & Fish says "that nobrokerage is a simple, no-frills website primarily designed to help the common man who is constantly striving hard to save money and brokerage costs can be quite hefty".

Surf & Fish Internet Solutions has appointed PerceptKnorigin, the digital arm of Percept Holdings, as its online agency to promote nobrokerage. "Direct-Connect" will be theme of the campaign and On-line Search, Display & e-virals will be the key channels for the promotion strategy. The target group for the campaigns comprises of internet savvy users, NRIs and people living in Indian metros and upcoming two tier cities. Commenting on this strategic tie-up with Surf & Fish Internet solutions. Mr. Viraj Malik, Managing Director, PerceptKnorigin, said, “That website offers significant value-add to the users especially in the real-estate industry where market is quite fragmented. We expect the website to garner significant market-share shortly”.

Surf & Fish Internet Solutions has partnered with SMSCountry for SMS gateway services. It is observed that serious users send on an average about 8 to 10 SMS responses per subscription to seek property of their choice. Each e-mail/SMS response has been tagged with a system generated message "I will not pay/receive brokerage", which acts as a strong deterrent for brokers to transact. The website is a pure-play customer portal and the terms and conditions preclude payment of any brokerage. Nobrokerage is hosted in the US

In addition, Surf & Fish Internet solutions has partnered with AdMagnet to serve Ads on its website on a total CPM basis. As per consumer research estimates, a significant percentage of users don’t really like to pay brokerage just for information arbitrage purposes, they are constantly looking for value-add. nobrokerage precisely addresses that need and helps people post and subscribe at nominal costs. Commeting on the partnership with AdMagnet, Ms. Parul Srivastava, Sales & Marketing, Surf & Fish Internet Solutions, said, "The posting & subscription business model is compelling and has been chosen to bring seriousness to deal-making. Real owners look for real buyers/tenants and are willing to pay nominal fee for access to information, as opposed to paying hefty brokerage. True success of the website lies in helping users acquire, sell or rent properties for no brokerage".

Tata Housing, Rustomji, Maytas, DLF, etc has evinced significant interest on the portal as the portal gets direct customer traffic and reduces their brokerage cost as well.

Nobrokerage is built on the robust Java, SQL platform using STRUTS, Ibatis framework and has strong back end processes to meet the demands of scale and performance.

About Surf & Fish Internet Solutions
nobrokerage belongs to Surf & Fish Internet Solutions with development offices located in Philadelphia, USA & Bangalore, India. The company is well-funded and has attracted VC funding in the US.

For further information, please contact:
Keystone Public Relations
Eric Kumar
Principal Consultant

Keystone Public Relations
Eric Kumar