The Commonsense Entrepreneur: Success Through Customer-Centric Thinking

Joel D Canfield, The Commonsense Entrepreneur, teaches service related businesses how focusing on the customer in every aspect of their business, not just those traditionally associated with customer service, will help their business thrive, especially in a difficult economy.

Roseville, CA, September 28, 2008 --( Small service related businesses want to thrive during these difficult economic times. Too many service related businesses have gotten so wrapped up in process, cost-cutting, and gimmicky advertising that they've forgotten that without customers, there is no business. Even those who remember the customer don't always know what customers want and how to provide it.

Joel D Canfield has just finished his second book, The Commonsense Entrepreneur. The purpose of The Commonsense Entrepreneur is to provide a self–analysis checklist for entrepreneurs. The book focuses on customer-centric thinking, which is vital to service related small businesses.

Join Joel as he celebrates the release of his newest book on Saturday, October 4, 2008 7–9 pm. It will be at the It's A Grind Coffee House at 7451 Foothills Blvd., Ste. 190, Roseville, California. An autographed copy of the 214–page hard cover book with illustrations by the author will be available for purchase.

About Joel D. Canfield: Based in Northern California, Joel D Canfield, The Commonsense Entrepreneur, speaks, writes, and consults on customer-centric thinking as a primary tool for service related small businesses to reach their business goals. His topics include Commonsense Customer-Centric Thinking, Effective Entrepreneurial Etiquette, Commonsense Small Business Marketing, and Cultivating Quality Employees.

For more information visit Joel's website:

The Commonsense Entrepreneur
Joel D Canfield