New York, NY, March 16, 2005 --(PR.com
)-- Brian Lewis, president of Grosvenor Capital Markets, announced today that Grosvenor has entered into an expanded affiliation agreement with John P. Grimaldi Consulting [www.johngrimaldi.com], a New York-based firm with a specialty in venture capital communications services.
“Perhaps the greatest failing of companies seeking new funding is their inability to articulate their business models in a concise and cogent manner,” according to Lewis.
Grosvenor, with operations in the U.K. and Europe, is a 20 year old firm that provides access to capital for start up and established companies. “Over the years we’ve brought John’s organization in on many occasions to provide strategic editorial services for our clients on a case by case basis. We will now be able to offer his firm’s services to all of our clients, starting with a preliminary review of investor documents,” Lewis said.
Under its new agreement, the Grimaldi group will review all business plans and proposals submitted to Grosvenor for content and editorial focus.
“We interview the company principals and scrutinize their funding documents from an investor’s point of view to ensure that key messages are valid and that they are being properly articulated. Too often the executives who prepare these materials understate or overstate the key elements of their operations; they use industry jargon that tends to obfuscate rather than inform,” said Grimaldi.
His 15 year old consultancy has extensive experience in helping companies write business and marketing plans, providing investor conference presentation and coordination services and implementing effective media and investor relationship management programs.