Whiter Image’s™ Teeth Whitening Systems Experience Phenomenal Growth in First Year of Operations

Atlanta, GA, October 22, 2008 --(PR.com)-- With its comprehensive collection of affordable and results-driven teeth whitening systems, Whiter Image has quickly emerged as one of the leaders in the $14 billion dollar teeth whitening industry. Founded in November 2007, the Whiter Image product line has already been selected by over 160 distinguished resorts, salons, spas, and retailers including: Wynn & Encore Las Vegas, Trump Towers Las Vegas, Starwood VO, Treasure Island Las Vegas, The Greenbrier, Boca West Country Club, Planet Beach, and many others. Offering both a chair-side Premium Whitening System for salons and spas along with a Home Edition Kit and a unique TOGO Whitening Pen, Whiter Image’s ongoing customer support, advanced formulations, affordability, and safety protocols have allowed the company to exceed all sales expectations and expand internationally. Whiter Image’s success can be attributed in large part to the following:

Ongoing Customer Training & Support: While many teeth whitening firms make this claim, none can truly match the intensive efforts Whiter Image provides to make sure its salon and spa accounts are successful. Utilizing both advanced technology for training purposes combined with dedicated account specialists, marketing support, and results-driven incentives, companies can quickly see that Whiter Image’s professional nature differs from the vast majority of teeth whitening companies in the current marketplace. “At Whiter Image we take a very professional approach and our clients can see the difference in our formulations, packaging, array of products, and ongoing service makes the company stand apart from others in the industry,” states Whiter Image Co-Founder, Brad Stevens.

Advanced Formulations / Ease of Use: Whiter Image’s research and development efforts, which are supported by over 15 years of experience in the teeth whitening industry, have allowed the company to develop products that deliver results quickly, are easy to use/apply, and cause no sensitivity issues. Utilizing both carbamide peroxide and hydrogen peroxide for different products enhanced with safe and effective accelerators and hydrators, clients will have no trouble using the products and will see immediate results. (Results vary based on condition of teeth and product used.)

Affordable Product Line: The Whiter Image product line includes both a chair-side whitening system for use in salons and spas as well as beautifully designed retail products. The Whiter Image suggested retail price for its products ranges from $39 - $299, making it more affordable in comparision to other whitening products on the market. Additionally, Whiter Image will continue to launch new retail products that can be sold in salons and spas and directly to consumers via the company’s website and selected retailers. Whiter Image remains committed to its salon and spa customers and provides a 5% rebate to the salon and spas on all orders made directly by their clientele online.

Professional Standards / Safety Protocols: Committed to the professional advancement of the teeth whiting industry, Whiter Image is a founding member of the Council for Cosmetic Teeth Whitening. The company also authored the best practices guide as selected by industry leaders. Whiter Image is highly committed to the safety of consumers by providing extensive training to salons and spas, thorough instructions for its home use products, and utilizing formulations that contain safe and effective ingredients.

For more information, please visit www.whiterimage.com.

Media Contact:
Yvette Masterson / Chidimma Ozor
Y Public Relations L.L.C.

Y Public Relations, LLC
Chidimma Ozor
6236 W. Desert Inn Rd., Suite 110
Las Vegas, NV 89146