How YOU™ Are Like Shampoo is an Award-Winning Finalist for the National Best Books 2008 Awards

Chicago, IL, October 23, 2008 --( Author Brenda Bence’s book on personal branding, How YOU™ are like Shampoo: The breakthrough Personal Branding System based on proven big-brand marketing methods to help you earn more, do more, and be more at work, is an award-winning finalist in three categories in The National “Best Books” 2008 Awards (NBBA)., the review website for mainstream and independent publishing houses, announced the winners and finalists of the awards on October 20, 2008. Awards were presented for titles published in 2008 and late 2007 covering print and audio books.

How YOU™ are like Shampoo was named as a finalist in the following categories:

Books: Business/Careers
Audio Book: Non-Fiction Unabridged
Audio Book: Self-Help/Motivational

Author Brenda Bence is Founder and President of Brand Development Associates International, Ltd. (BDA Int’l), a firm that specializes in helping companies and individuals around the world build successful, growth-oriented corporate and personal brands. Bence not only wrote the book but hers is also the voice heard on the award-winning CD, both of which were released in January 2008.

“It was gratifying enough to finally get my personal branding system down on paper and to hear from readers that it has had a profound impact on their careers,” says Bence. “To be recognized nationally by USA Book News, especially in three separate categories, is unexpected icing on the cake.”

Jeff Keen, President and CEO of, said this year’s contest yielded an unprecedented number of entries, which were then narrowed down to just a few finalists per category. “The 2008 results represent a phenomenal mix of books from a wide array of publishers throughout the United States,” Keen says. is an online publication providing coverage for books from mainstream and independent publishers to the world online community. USABN Magazine Online is the monthly electronic magazine e-mailed free to a large cross-section of the book buying public. JPX Media in Los Angeles, California is the parent company of A complete list of the winners and finalists of the National “Best Books” 2008 Awards are available online at

About the Author:
Brenda S. Bence is an internationally-recognized branding expert, certified executive coach, and powerhouse speaker and author. With an MBA from Harvard Business School, her 25-year career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and 50 countries. As President of Brand Development Associates International, Brenda now travels the world speaking, training, and coaching individuals and corporations to greater success through creative yet practical brand development.

Brenda Bence, President of Brand Development Associates International Ltd, is available for television, radio, and press interviews nationwide to talk about her book and topics on personal or corporate branding. Contact +1-312-214-4994 or for availability.

Sponsored By USA Book News

Brand Development Associates International Ltd
Daniel Jackman