Salem, MA, October 27, 2008 --(PR.com
)-- In spite of the gloomy economic situation, certain businesses are thriving. Are they recession proof, or, simply filling a need in uncertain financial times? Jetty Marketing is helping clients in a variety of industries realize opportunities for business growth in a down market. These clients represent a variety of industries – including family law, cosmetics, and boating.
One client, who specializes in the area of family law, sees an up-tick in new divorce filings initiated by high-net-worth individuals. “We advise our clients who have numerous assets to protect to take advantage of a recession and initiate divorce proceedings now,” said Jean Porcello, divorce attorney and Partner in Porcello Law Offices of Salem, MA. Porcello goes on to state that, “For such clients, filing for divorce during an economic downturn is advantageous because it lowers the value of their assets such as their homes, businesses, stock portfolios – even “toys” like exotic cars. This in turn reduces their overall financial liability to their soon-to-be ex-spouse. Furthermore, it is particularly beneficial for individuals who know that once the economy improves, their net worth and even their income earning potential will see a significant increase.”
Another client points out that in tight economic times, people are also looking for affordable ways to feel better about themselves. Mitch Bloom, President of Aviva Labs, a natural, organic skincare company in Waltham, MA said, “Fortunately, we have found that our business is strongly recession resistant.” Bloom goes on to state that, “Our products are essentially a beauty accessory, like makeup. They help people look and feel their best, which provides them with an inexpensive confidence boost.”
Lastly, yet another client sees that, regardless of the economy, people want to get the most out of their precious free time and an activity like boating is no exception. While boat manufacturers and dealers are suffering, boat clubs and fractional yacht ownership companies nationwide are seeing a dramatic increase in new business. Captain Ed Mancini, Founder & President of The Navigator Club, based in Boston, MA has witnessed a surge in demand for club memberships. “Because of the economic recession, and the tightening of the credit markets, many people are delaying or completely shelving the idea of buying a boat. However, people still want to get out on the water, and joining a club like ours is a great introduction to boating as well as being a more cost-effective alternative to owning that doesn’t require an expensive, long-term financial commitment.”
While not every business may be flourishing currently, it is important to recognize that there are growth opportunities in most industries that are simply waiting to be uncovered. Business owners simply need to re-examine their strategy and find creative solutions to identify and fill the needs of the ever-changing marketplace.
About Jetty Marketing LLC:
Jetty Marketing LLC, based in Salem, MA, provides professional outsourced marketing services. Ideal for companies that do not require a full time in-house marketing staff but wish to have a turnkey solution to manage their on-going marketing needs. Jetty Marketing has experience in high-tech, manufacturing, biotech/pharma, financial services, as well as many other industries. For more information on Jetty Marketing and its outsourced marketing model, visit the Jetty Marketing website at: http://www.jettymarketing.com or call 866.598.3517