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UtellĀ® and Rate Tiger Join Forces

Rate Tiger and Utell Hotels & Resorts announces a global partnership to deliver robust distribution, benchmarking, inventory and rate management tools to hotels.

Colonia, NJ, November 12, 2008 --( RateTiger, a leader in online hotel distribution management tools and Utell Hotels & Resorts, the world’s largest provider of representation services for hotels, today announced a global partnership to deliver robust distribution, benchmarking, inventory and rate management tools to hotels.

Utell will integrate RateTiger’s services into Market Insight, its own suite of distribution management tools and technology. Market Insight comprises of the following components: MarketCompare, which helps hoteliers easily benchmark rates against direct competitors; MarketUpdate, an application that allows hotels to update rates, availability and restrictions across online distribution channels through one simple interface; and MarketManage, an enhanced combination of MarketCompare and MarketUpdate.

Ric Leutwyler, president, Utell stated: “In challenging economic times like these, it is critical for hoteliers to make the most of every revenue opportunity by knowing if their rates are competitive. Utell customers can combine the power of our global sales, marketing and distribution support with Market Insight’s real time competitive data and management tools to drive as much business as possible to their properties. Our mission is to help hotels compete more successfully and incorporating RateTiger’s expertise ensures that our hotel members have the latest products at their fingertips to help achieve a distinct competitive advantage.”

Market Insight will also offer hotels simple-to-use technology that builds on Utell’s already powerful distribution technology from Pegasus Solutions, according to Sascha Hausmann, RateTiger’s chief operating officer.

“Hoteliers are overwhelmed with what they need to do to stay competitive, which is why we’ve teamed with Utell to offer a ‘one-stop-solution’ to its members,” said Hausmann. “The integrated Market Insight tools allow hoteliers to streamline channel management and rate monitoring, empowering them to focus both time and budget on other issues that also need their attention.”

Utell Hotels & Resorts (which includes both the Utell and Unirez representation services) is committed to enabling nearly 11,000 hotels to compete globally. Market Insight is the latest initiative to help hotels members be more successful by providing a range of flexible packages that include access to full training and multilingual support. More information on Market Insight is available now at

About Utell Hotels & Resorts
Utell® Hotel & Resorts is the representation business unit of Pegasus Solutions. This includes both the Utell and Unirez representation services which enable nearly 11,000 independent and small group hotels in over 130 countries to compete globally.

Established almost 80 years ago, Utell is the world’s largest and most experienced sales, marketing and distribution service for hotels. With a comprehensive international portfolio that encompasses luxury, boutique, value, business and resort properties, Utell caters for a variety of accommodation requirements for both business and leisure travellers.
Utell’s products and services are used by thousands of travel agencies worldwide in addition to major TMC’s and consortia groups.

For further information, please contact:
Mandy Zakhour, Utell
+44 (0) 20 84 90 48 77

About RateTiger
RateTiger has been a leader in online distribution management tools since 2001 and continues to pioneer new technologies for the hospitality industry. RateTiger, by eRevMax, now operates in 60 countries and 415 cities across the world and has become the industry-wide benchmark for managing online distribution. The RateTiger product portfolio enables hoteliers to switch from a time-consuming and complicated multi-channel process to a single point of entry to the market, hence allowing for easy update of distribution channels and travel portals, and rate comparison with competitors, in real-time.

Features and Functionality: RateTiger is known for its innovative product offering that allows hoteliers to:
· View current inventory allocation and rates at multiple Web sites on one screen
· Allocate rates and inventory to maximum gain
· Maintain rate/room type plans to reduce manual interference during updates
· Update revised allocation and rates in real-time
· Maintain an updated log of competitor updates
· Access summarized reports to view entire inventory positions
· Access built-in extranet rules, allowing users to adhere to each site’s capabilities and restrictions.

RateTiger is headquartered in the U.S., with an office in London and technical development center in India. eRevMax employs more than 170 people across the globe. RateTiger is rapidly expanding across the European and American markets. For more information please visit

For further information, please contact:
Linda Walsh, The Castle Group, Inc.
+1 617 337 9516

Contact Information
eRevMax Inc.
Rate Tiger
+ 44 (0) 20 7422 7528

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