Despite Economic Downturn, Direct Marketing Production Firm Invests in New Technology

In these tough economic times marketing budgets are getting squeezed harder. Despite this fact DataMart Direct is experiencing an increasing demand for complex Variable Data Printing (VDP)*. Record high response rates and improved ROI (Return on Investment) leads this increase in demand for VDP. To keep up with the print demand, DataMart Direct has purchased a HP Indigo 7000 Digital Press.

Hanover Park, IL, November 20, 2008 --( DataMart Direct, Inc. has invested in a HP Indigo 7000 Digital Press, making it one of the first companies in the Chicagoland area to acquire the equipment.

The purchase was finalized just before Graph Expo and is already in production at DataMart Direct. Based in Hanover Park, Illinois DataMart Direct has been in business for over 35 years and operating a digital printing department for 15 years. This purchase demonstrates DataMart Direct's commitment to providing clients with the latest in digital print technology. The company produces a wide range of direct marketing material for a variety of clients. Their clients specialize in complex Variable Data Printing (VDP) such as targeted membership marketing materials and customized benefit analysis reports.

When customers realize the benefits of VDP, such as higher response rates resulting in an improved ROI, they demand more complex projects. DataMart Direct invested in HP software that enhances the capability for processing files ensuring high volumes of data are processed quickly and efficiently. This new system enables the company to optimize production time and more effectively meet the needs of their clients.

Sharp images, vivid color and gloss uniformity are the standard, not the norm for this new press (released in the U.S. in June 2008). Color capabilities allow DataMart Direct to offer an accurate color match for all corporate branding and custom color requirements, matching up to 97% of PANTONE® colors.

The HP Indigo 7000 is most technologically advanced sheet fed digital solution on the market today and handles high volume production of static jobs as well as Variable Data Print campaigns with ease. “Our new HP Indigo 7000 Digital Press will enable us to produce more work, at greater speeds and higher quality, while still remaining cost effective for our clients,” said Scott Bussert, Vice President, DataMart Direct. “It makes perfect business sense for us. Not only can we produce more complex work for our customers quicker, we can also pass on the financial benefits."

DataMart Direct is already utilizing the press to better serve its clients. For additional information on DataMart Direct please contact Julie Fabbri or visit

About DataMart Direct, Inc:

DataMart Direct is an innovative direct marketing production firm. They are committed to helping their clients maximize their marketing dollars by reaching their clients targeted audience quickly, consistently and efficiently while remaining cost-effective. DataMart Direct is proud to have evolved to be a full-service direct marketing firm providing versatile solutions through Digital Print, Web-to-Print, Mailing and Fulfillment. With their strong reputation, standard for quality and superior service they continue to expand their capabilities.

*Variable Data Printing is producing a printed piece that is personalized to the recipient and highly targeted.

DataMart Direct, Inc.
Julie Fabbri