Joe Dager, Business901 Completes Pragmatic Marketing Training for Effective Product Marketing

Fort Wayne, IN, November 25, 2008 --( Joe Dager, owner of Business901 in Fort Wayne, IN participated in the Effective Product Marketing program. The Pragmatic Marketing, EPM seminar explored outbound marketing roles, priorities and processes that characterize market-driven technology companies. The process was 2 intensive days of training in developing successful go-to-market strategies. The training took place this month in Tampa, FL.

"The Effective Product Marketing course showed you how to quickly develop a convincing plan for anything from a single campaign to a strategic go-to-market initiative. It addresses what the sales team really needs now, and how to capture the marketing metrics that will permanently alter senior management’s relationship to the marketing organization and budget with proper effective marketing programs," states Pragmatic Marketing.

Dager was introduced to the program after attending a webinar for Duct Tape Marketing Coaches by David Meerman Scott, author of The New Rules of PR and most recently the book TunedIn. “The Pragmatic Marketing Program specializes in marketing for manufacturers. Few programs address this market segment as well,” says Dager. He also added, “I concentrate in the manufacturing segment and though this program is more suited for larger companies, I was amazed on how it adapted to my Duct Tape Marketing background. Small manufacturers can use many of these principles but they will have to be applied in a slightly different manner.”

The Product Marketing Program addresses product line support for program strategy, sales readiness and channel support. It also discusses the interaction with Marketing Communications and Sales Management and the positioning of key market messages and launching products into market. A more detailed framework of the program:

The 1st Day outlined:
Management Goals
Inbound Product & Market Data
Audience Persona Profiles
Target Audience & Segmentation
Messaging & Programs Strategy
Selling & Buying Process
Marketing Assets & Liabilities
Marketing Plan

The 2nd Day outlined:
Web Content
Sales Tools
Sales Channel Alignment
Revenue Grow
Awareness & Positioning
Customer Retention
Impact on Business Metrics
Return on Marketing Assets
Product Profitability

The Duct Tape Marketing system allows business owners to create and build their very own marketing system complimented by a coaching system that has proven effective with small businesses for over 20 years. The system is perfect for those who already own a business, but want to make it soar. It's also designed for those who want to start a business but don't know how to get it off the ground. This system will help entrepreneurs build the perfect business establishing a proven marketing system to their growing company. Take a proven process, a package of tools, a trained coach and run with it.

About Business901:, uses proven methodologies to enable its customers to build applications in a very short amount of time. The result is increased development speed, higher customer satisfaction and decreased time. The simplicity of a single flexible model will create clarity for your staff and as a result better execution. Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as target marketing and organized referral marketing. Joe provides practical, information-rich, immediately applicable direction that profoundly impacts the success of small and mid-sized businesses. His experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services to include marketing.

Joseph T. Dager