Learn How to Think Differently for Success from Gregory Berns, Author of Iconoclast on the StrategyDriven Podcast

Tune in to beyond-the-scope-of-the-book interviews with Nathan Ives on the StrategyDriven Podcast. In this interview, Nathan Ives delves deep into the expertise of Gregory Berns, Distinguished Chair of Neuroeconomics at Emory University and author of Iconoclast: A Neuroscientist Reveals How to Think Differently, to explore how these game-changers literally “see” the world differently—and how you can too.

Atlanta, GA, November 26, 2008 --(PR.com)-- Tune in to insightful and unrivaled interviews with authors of leading business books on the StrategyDriven Podcast. Unlike typical author interviews, Nathan Ives goes beyond the written word directly to the day-to-day application of principles readers can immediately implement in their businesses. Find out how Gregory Berns, author of Iconoclast: A Neuroscientist Reveals How to Think Differently, responds to questions Nathan asks about what makes these unique individuals so astoundingly creative and successful. The podcast series is now available at www.StrategyDriven.com. Listen to find out how these game-changers literally “see” the world differently.

In Iconoclast: A Neuroscientist Reveals How to Think Differently (Harvard Business Press; October 1, 2008; $29.95), leading neuroscientist and Emory University professor Dr. Gregory Berns provides biological evidence explaining how individuals he calls “iconoclasts” shatter conventional thinking and do what others say can’t be done. Based on groundbreaking research on how the brain determines how people feel, think, and behave, Berns shows that the iconoclast’s brain is unique in three distinct ways: perception (how they interpret what they see), fear (how they overcome fear of uncertainty and public ridicule), and social intelligence (how they connect with others to sell their ideas). He then offers practical strategies and tips readers can use to rewire their brain’s circuitry. Whether hoping to dream up more of one’s own innovations, or looking to hire and manage iconoclasts in a business, Iconoclast is the essential guidebook for anyone who wants to stop “following the herd” and start forging new paths to success.

Nathan only selects titles that meet a stringent set of StrategyDriven requirements. First, the title must be aligned with the StrategyDriven mission of delivering best-practice solutions to small- and medium-sized businesses, including decision-making, leadership, management, and organizational performance. Secondly, the authors must be highly respected in their field of study.

StrategyDriven author interviews are uniquely different than the average book review. The primary difference, these podcasts are not simply book reviews or summaries. Nathan reads each book prior to the interview and questions the author for a deeper understanding of the important strategies discussed in the book and probes for examples of real-world implementation of those strategies. As a result, listeners get more information, including, author advice not contained within the book; offering additional value listeners can incorporate into their business model. Additionally, StrategyDriven interview articles contain quick links to supplementary materials provided by the author.

About StrategyDriven

Get the benefits of an experienced MBA staff without the expense at StrategyDriven.com. Developed by management and training professionals, StrategyDriven offers small-to-medium sized businesses (SMB) a wide array of best practice business planning and execution tools for executives and managers; how-to advice; example-rich podcasts; and customizable ready-to-use templates.

StrategyDriven.com began posting free articles in July 2007 and added podcasts in November 2007. In July 2008, StrategyDriven began offering interviews of industry-leading experts on a variety of business-centric topics via podcast. Individuals registering with StrategyDriven also receive an exclusive four-part whitepaper series on how to develop a performance measurement system will help drive execution of their organization’s strategy.

StrategyDriven's goal is to provide real-world applications of strategic business planning and tactical execution best practices—a blending of information and experience practically applied in the workplace combined with a degree of research and academia—to small-to-medium size businesses that wouldn’t normally have access to these resources.

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