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Brilliant Blue Announces Outsourcing as Latest Strategy for Business Success

Outsource marketing acts as cost-effective tool in a tough economic market.

Irvine, CA, December 05, 2008 --( Brilliant Blue, a leader in interactive marketing, announces outsource marketing as the latest strategy for businesses to survive and succeed in difficult economic conditions.

In our current economic crisis, challenges in revenue achievement will likely cause a cut in marketing resource expenditures. At the same time, there will be increasing pressure on the sales and marketing teams to perform. Brilliant Blue advises business owners to look towards outsource marketing in an effort to do more with less and to save budget without sacrificing quality.

“Outsource marketing provides the commitment of an internal resource and the capabilities of a full-service agency without the operating costs of either,” said Peter Ashworth, CEO of Brilliant Blue. “With an outsourcing firm, you only pay for what you need when you need it.”

Outsource marketing is rapidly increasing in popularity. With its attractive advantages, outsource marketing is a logical choice for nearly every company looking to grow its business. Companies that outsource their marketing department can focus on their core competencies while a seasoned team of experts handles marketing.

“Leave it to the experts to do the work, people potentially highly qualified in specific areas,” adds Ashworth. “They will likely be better, faster, more cost-effective, and will be directly accountable to you, day-to-day.”

As a world-class leader in outsource marketing services, Brilliant Blue can provide a cost-effective and comprehensive marketing operations infrastructure for an organization, providing full resources and capabilities to allow informed decision making and support, optimally leveraging a marketing department’s often limited resources, allowing people and budget to be re-allocated to other more pressing needs.

“A greater return on marketing investment (ROMI) translates into improved marketing effectiveness and increased revenue, profit, and market share for the same amount of marketing spend,” adds Ashworth. “Marketing quality and return on investment (ROI) will improve across the board as the entire function becomes driven by fresh, new objectives and strategies.”


About Brilliant Blue:

Brilliant Blue is intelligent, innovative, & interactive. We are a dynamic, new media agency –delivering fresh ideas, growth strategies, and best-in-class creative solutions & technical platforms - to help our clients build better brands - by connecting and interacting more successfully with their customers - in today’s cluttered, highly-competitive world. Additional information about Brilliant Blue is available at
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Brilliant Blue
Karrie Jones

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