London, United Kingdom, January 05, 2009 --(PR.com
)-- Colly Graham, CEO of salesxcellence, with over forty years experience in sales and business start-ups, says companies who are thriving and surviving the recession are focusing on their sales strengths and deploying sales training to grow sales.
salesxcellence is experiencing an increasing demand for solution based sales training from businesses who see the recession as an opportunity to win business and grow sales.
Colly says, yes you can grow in a recession, past recessions companies who focussed on growing and strengthening their sales teams through sales management and sales training have watched their profits grow. Colly continued to say managing and focussing on your key customers in tough times is the way forward in tough times. Define where the top 20% of your profit is coming from and focus on building a closer relationship with these accounts.
Referrals from top customers will win business from your competitors start asking to be referred and give your customers referrals to help them grow.
Identify your customers pain and offer a solution to their problems. Solution based selling means working with your customers to offer a solution to their business problems. Build a relationship with your customers to understand their businesses and learn what keeps their CEO awake at night.
One of the most valuable tools in any sales programme is the ability to forge and strengthen customer relationships. The complex sale demands multiple contacts, impacts shifting sources of power and decision in your customer's organisation. It requires you to manage a multitude of details thrown at you from every direction. Today's professionals need strategic and tactical advantages to retain and win valuable customers in a market of high uncertainties and intense competition. Salesxcellence's Sales Solutions training employs the latest research and development in the field of sales communications.