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Maxal International, Inc.

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MAXAL International Announces New Strategic Sales and Marketing Alliance with Hobart Brothers, a Member of the ITW Group of Companies


Traverse City, MI, November 25, 2008 --(PR.com)-- MAXAL International, Inc. (www.maxal.com), an aluminum welding wire manufacturer, announced a strategic sales and marketing alliance with Hobart Brothers, a member of the ITW group of companies. This agreement expands MAXAL’s presence in the North American region. Hobart Brothers is a leading supplier of premium welding filler metals, including stick electrodes, solid and tubular (flux cored and metal cored) wires under the brands Hobart® , McKay® , Tri-Mark® and Corex®.

Mr. Grahame Savage, Sales and Marketing Director at MAXAL, is quoted as stating, “MAXAL is proud and delighted to announce that it has formed a strategic sales and marketing alliance with Hobart Brothers. MAXAL is very excited to partner with a company of this magnitude to help bring our highly advanced aluminum wire electrode products to market. Under this alliance MAXAL has become the exclusive supplier of aluminum welding products to the ITW group under the name brand of McKay ‘Smootharc’ aluminum. The alliance is a non-financial/non-equity undertaking designed to couple the manufacturing, marketing expertise and strengths of both companies.”

Hobart Brothers is a well established regional filler metal supplier with new plans of meeting the needs of its clientele in the aluminum manufacturing arena with ‘Smootharc’. A spokesman for Hobart Brothers states “With the local sales support and customer service focus available from Hobart Brothers and the deep technical and production experience of MAXAL, Hobart Brothers is confident that the McKay ‘Smootharc’ products will quickly become the market's product of choice.” Hobart Brothers welcomes the opportunity to bring MAXAL’s high technology aluminum welding products to its current and future customer base within the region.

MAXAL relies on its management team which has over 200+ years of combined experience in the international aluminum weld wire manufacturing and welding industries. These experiences have been combined to provide for a new 40,000 sq ft manufacturing facility located Traverse City, MI. High demand aluminum alloys in MIG, TIG and drum packs are manufactured and warehoused in this facility to meet MAXAL’s large clientele’s immediate requirements. (See Maxal Press Release)

Media and Web Administration Contact:

Mark E. Anderson Ph: +1 (303) 956-2294
MAXAL International, Inc. Fax: +1 (720) 306-3083
1631 International Drive
Traverse City, MI 49686 USA
Email: MAnderson@Maxal.com
Web: www.MAXAL.com

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Contact Information
Maxal International, Inc.
Mark E. Anderson
231-933-1234
Contact
maxal.com

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