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OpticsPlanet Announces Its Brilliance Award Winners

Out of over 100,000 thousand products, OpticsPlanet's research and studies have discovered the best of the best gear of 2008.

Northbrook, IL, January 18, 2009 --( OpticsPlanet, Inc., the leading optics retailer and a prominent information resource, has announced its first annual OpticsPlanet Brilliance Award winners. After a full year of monitoring, selling, and supporting well over 100,000 items, it has named the companies and products that will be presented with an OpticsPlanet Brilliance Award.

In optics, brilliance is characterized with the luminance of a body consisting of its saturation, brightness, and of course, elegance. OpticsPlanet strives to carry merchandise of this quality, so awarding products and brands that reinforce this message is only natural. Top performers in categories such as Flawless Product Design, Brightest Optics, Most Innovative Line, Must Have Product, and Gadget of the Year will be on display. Also, the Most Trusted Brand and Brand of the Year honors will be granted to the most innovative brands, which will now be represented with a radiant insignia on their respective listings. In addition, awards which highlight individual product categories such as Top Men's Sunglasses, Best Night Vision Device, Toughest Red Dot Scope, and Best Selling Telescope will be announced.

“Giving recognition to the brands that propel our marketplace is simply a necessity,” explains Pavel Shvartsman, President of OpticsPlanet, Inc. “We appreciate what they do for our customers and understand the effort that it takes to stay ahead technologically and ensure a buyer’s continued support.”

To award these products and brands, OpticsPlanet has aggregated an unprecedented amount of data from sales, customer reviews, feedback from product specialists and experts, forums, and many more resources. The winners of the OpticsPlanet Brilliance Awards bring a certain distinction to the OpticsPlanet spectrum of offerings. This list will provide consumers with yet another information base to help form their purchasing decisions and in turn will allow them to carefully choose the most appealing products for their needs.

About OpticsPlanet: OpticsPlanet, Inc is the leading online optics retailer with a wide selection of sport optics, tactical and military gear, microscopes, and designer eyewear. Based in Northbrook, Illinois, OpticsPlanet offers serious product knowledge, exceptional customer service, and an outstanding product selection to customers worldwide.

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Dax Miller

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