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Needy Kids Versus Two Less Lattes or One Less Fast Food Visit? Carpenter Public Relations Launches Project 10 Experiment to Help Charity.

Americans spend $500 on average on fast food. 40 million people visit their favorite coffee house each month. What if, just once, consumers gave that same $10 used for these lifestyle buys and gave it a charity desperately trying to serve 10,000 needy children by 2010. That's what the Project 10 Experiment is trying to accomplish and is looking for national support to help the Boys & Girls Clubs of Sarasota County.

Sarasota, FL, February 02, 2009 --( Americans, on average, spend $500 per year on fast food. Nearly 40 million people per month buy coffee at their favorite coffee house. What if consumers around the World bought two less lattes and bypassed the fast food counter just once over a year and gave that $10 to an organization to help them change a life forever.

That is the rationale behind the Project 10 Experiment, a social media campaign designed to test the social consciousness of the public by posing a simple question: Would people choose fast food over needy children with their $10?

While the campaign, created by Carpenter Public Relations (, takes a pithy approach to America's spending habits, it is also intented to raise awareness and donations for the Boys & Girls Clubs of Sarasota Country. Currently, the Project 10 Experiment can be found on social media networks such as:

Educational Blog:
FaceBook: Search Groups for “Project 10 Experiment”

"Every week, we spend $10 to $30 on frivolous things like eating out for lunch, drinking expensive lattes and buying junk food at the checkout line without really even thinking about it," states Scott Carpenter, president, Carpenter Public Relations. "What if we actually thought about our purchases and for just One Time this year, gave that money to a charity who needs it to help disadvantaged children get the programs and services they need to thrive.

"That's why we created Project 1o and why we are using it to help the Boys & Girls Clubs of Sarasota Country."

The Club, which has four facilities in Sarasota County, presently serves 8500 children... nearly 20 percent of all children in the county. However, the organization has a goal of serving 10,000 kids by 2010 and already has more than a thousand on its waiting list. But due to space and staff limitations - and financial constraints -- very little can be done to help get these needy kids into the life-altering programs and services of the Club.

"We understand that the economy is tough right now," states Carpenter. "But every adult in this country has $10 to spend, sometime in 2009, on something that really matters. I can think of no better investment than making a difference in the life of a child."

Carpenter concludes that it is his hope that people participating in social media networks throughout the country join the above networks as "friends," invite their networks to join the campaign and ultimately decide that kids are more important than wasting their money on fast food.

For those who simply want to donate $10, donations can be securely made by following the links from the above sites or by visiting the Club directly at

The Boys & Girls Clubs of Sarasota County have played an integral role in the Sarasota County community for more than 38 years, providing daily programs and services to more than 8,000 young people. The Clubs’ programs emphasize education and career enhancement, character and leadership development, health and life skills, the arts, sports, fitness and recreation. BGCSC have four freestanding units--the Lee Wetherington Boys & Girls Club on Fruitville Road, the Roy McBean Boys & Girls Club in Newtown, the Gene Matthews Boys & Girls Club in North Port, and the Robert and Joan Lee Boys & Girls Club in Venice, and six in-school programs.

Carpenter Public Relations (cPR) is full service brand building agency with offices in Tampa and Sarasota. Creating compelling campaigns that engage the consumer, evolve their behavior and elevate a client's brand equity, cPR maximizes the performance of marketing communications every time. They are on the web at

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Carpenter Public Relations
Scott Carpenter

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