Retailers Stock Up on Valentines Day Packaging

In vying for the estimated $17 billion expected to be spent this Valentines Day, Jewelers, Florists and Gift Shops will be adding value with extra services and packaging to woo shoppers.

Macedon, NY, January 31, 2009 --( Nearly 50% of all Valentines greeting cards and gifts will be purchased within 6 days prior to the holiday, according to a Hallmark Cards report. While Cupid may work his magic late on customers, small businesses must plan ahead for Valentines Day. Last minute shoppers will be influenced by creative offers, and beautiful packaging to complete their perfect gifts.

The keys to exceeding the high expectations of Valentines shoppers will be providing additional value beyond the sale. While a gift represents an expression of love, many people also prefer to articulate their feelings with written words. Savvy retailers recognize this desire and will include complimentary enclosure cards with purchases.

How a Valentines gift is presented is arguably as important as it’s selection. A smart retailer understands a gift-wrapping service will provide competitive edge, especially with last minute crowds. However, to balance the competing demands for speedy checkout lines and fashionably wrapped gifts, retailers are getting creative with their packaging.

“A trend we’ve noticed is retailers opting for colorful combinations of gift bags, tissue and ribbons for gifting. This option is often faster, easier, and uses less space than traditional gift-wrapping. To help our customers, we created combo packs with coordinating bags, tissue, ribbon and raffia specially themed for various occasions or in solid colors (,” says Wendy Freida, the General Manger of Premier Packaging.

Premier has a new set of Valentines combo packs, including other Valentines themed ribbons and tissues. Time strapped retailers will appreciate how combo packs save them time at the register while providing a professionally gifted image for their products.

All Premier combo packs include a matching color combination of 25 gift bags, 500 yards of curling ribbon, 109 yards of raffia twister and 1 or 2 packs of 48 ct. tissue.

Premier Packaging
Jesse Kanclerz