Gets Fired Up

A new portal for the firefighting & fire protection industry will offer firefighters, buyers and specifiers in-depth product information with parametric search capabilities, comprehensive industry news & analysis and an up-to-date trade show / events calendar.

London, United Kingdom, February 02, 2009 --( Notting Hill Media, specialist online B2B trade publisher of market leading, has announced the successful launch of its new fire industry website, ( focuses on fire rescue products and fire protection equipment, companies, news and events. The website aims to become the most comprehensive guide to the fire industry worldwide. It boasts many of the same features that define’s appeal to the security industry - including its rapidly-growing product catalogue with unparalleled parametric search and product comparison features and specifically targeted content, providing an invaluable resource to all fire industry practitioners - from firefighters to purchasers or specifiers of firefighting equipment alike.

The website, which went live just before Christmas, is being received very favourably by major manufacturers and other industry participants.

Says Tony Saville, publisher of “The feedback has been exceptionally positive, with enthusiastic interest from a number of significant industry players. We look forward to forging new relationships within the industry throughout 2009.”

Content is constantly being added to enrich the website, with more features and functionality slated to be rolled out to enhance user experience. Says SarahRutterford, content editor. “We are committed to making among the most valuable resources for fire industry professionals. Towards that end, we welcome all players in this industry to share topical and relevant content, and benefit from reaching out to a fast-growing and active professional community.”

For more details about how to contribute content, please contact Sarah Rutterford at


Introduced in December 2008, strives to be the most valuable information resource in the fire industry. The site features an in-depth catalogue of fire protection products, firefighting equipment and fire rescue tools, including fire helmets, pumps, nozzles and fire trucks, as well as an extensive directory of fire industry companies from around the world. Expert commentaries, topical industry and company news and an events calendar listing the most prominent trade shows and conferences for industry professionals complete the site’s rich content mix. is the most recent addition to the broadening portfolio of London-based Notting Hill Media, a specialist B2B media company. Its flagship site, ( is the leading security industry portal featuring tens of thousands of security products and surveillance systems and an exhaustive directory of security product manufacturers, distributors, installers and more. Notting Hill Media also organizes RUSSEC, an exclusive and private sourcing event held in a unique format that brings together Russia’s top security decision makers with the top European security solutions providers.

For further information please contact:
Sarah Rutterford, Content Editor
London, UK
+44 (0)20 8969 0213

Tony Saville, Publisher
London, UK
+44 (0)20 8964 9695

Sarah Rutterford
+44 (0)20 8969 0213