Star Micronics Appoints ADC Nordic AB as Authorised Distributor in Sweden

Malmö, Sweden, July 03, 2006 --( International POS printer manufacturer, Star Micronics, today announced the appointment of ADC Nordic as an authorised distributor to spearhead its point-of-sale activities in Sweden. Given its huge success to date within the market for Automated Data Capture products, ADC Nordic is to enhance its existing portfolio with high quality POS solutions.

Founded in 2003, ADC Nordic is a major distributor of Automated Data Capture (ADC) products offering dealers, system integrators and IT consultants ADC hardware, repair services, software solutions and marketing support. With offices in Sweden, Denmark, Norway and Finland the company has an established presence in the Nordic region.

ADC Nordic will be distributing a range of Star products and solutions including the revolutionary TSP100 futurePRNT – a versatile, highly sophisticated yet low cost point-of-sale printer capable of printing receipts at an exceptional throughput speed regardless of font used or whether graphics are included. Offering a range of software tools that enable receipts to be simply and effectively re-designed and coupons to be created based on pre-decided ‘trigger words’ and values, without the need for expensive software changes, the TSP100 redefines point-of-sale printing.

Mikael Svensson, Managing Director, ADC Nordic, comments, “We are delighted to be appointed as an authorised distributor for Star Micronics in Sweden. In addition to its excellent reputation for reliable point-of-sale and kiosk printers, Star’s strength lies in its ability to consistently develop highly innovative, market leading products. Star point-of-sale printers will allow us to significantly enhance our existing portfolio and to provide our customers with high quality POS solutions.”

Simon Martin, Director and General Manager, Star Micronics Europe, states, “We look forward to working in partnership with ADC Nordic given the company’s in-depth local market knowledge and extensive network of distributors. This will enable Star to effectively strengthen its presence and position within the Swedish marketplace.”

Background Information on ADC Nordic AB
ADC Nordic is a brand independent distributor of ADC (Automated Data Capture) products in the Nordic region. Their mission is to provide Nordic distributors – resellers, system integrators, data consultants and others who sell to end users – a complete assortment of ADC hardware, service, software solutions and marketing support for products for marking and data entry.

Background Information on Star Micronics Europe Limited
Founded in 1947, Star Micronics is one of the world's largest printer manufacturers and has facilities for worldwide production, marketing and support. Employing over 4500 staff and achieving turnover in excess of £250 million, Star Micronics has developed a POS printer portfolio that spans thermal and dot matrix printers and mechanisms, designed for barcode, ticketing, receipts and labelling. Star's proven technology is also being utilised to develop reader/writer systems for visual/smart and magnetic stripe cards and to install print mechanisms in multimedia kiosk environments. The Star Micronics' range is available internationally via a distribution channel comprising distributors and dealers.


For further information, please visit Star Micronics’ website – – or contact:

Annette Tarlton, Marketing Manager, Star Micronics Europe, tel: +44 (0)1494 471111, email:

Claire Smith, International PR & Marketing Executive, Star Micronics Europe, tel: +44 (0)1494 471111, email:

Mikael Svensson, Managing Director, ADC Nordic, Sweden, tel: +46 (0) 40-680 02 80, email:,
ADC Nordic AB
Viktor Bergqvist