Exeter, United Kingdom, February 25, 2009 --(PR.com
)-- With the UK economy not expected to start recovering until at least 2010, many businesses are shifting to a defensive stance in order to minimise risks and ensure their long-term prosperity. However, one man’s recession is another man’s opportunity, and businesses must recognise the wealth of opportunity that has emerged from the darkness of recession.
The IMF has just published some rather daunting statistics: the UK economy is expected to shrink by 2.8% next year, the Eurozone’s by 2.0%, and the US’ by 1.6%. In contrast, growth will continue in emerging and developing countries, albeit at a reduced rate. Rather than seeing this as bad news, it should be seen as an opportunity. Additionally, as the weak Sterling has caused UK export prices to fall by 20% in the Eurozone and 30% in the US, there has never been a better time to do business abroad.
The internet has made reaching new customers in overseas markets easier than ever before. According to ‘Internet Word Stats’, English speakers make up only 29.4% of all internet users. Couple this with research that shows people are 10 times more likely to buy from a website that’s in their own language, it is clear to see how putting your site in other languages can open up a world of opportunity, and more importantly, potential customers.
Paul Bickham, Managing Director of Sure Languages said: “A multilingual website is just one of the ways you can tap into foreign markets. With the right linguistic and cultural support you can get the edge over your competitors by developing a campaign to attract overseas customers and put your products and services on the international stage.”
To find out how Sure Languages can help you to localise your website content or marketing materials, contact our team.
For further information, please contact Paul Bickham
Tel: 0845 3883 524 │Web: www.sure-languages.com
About Sure Languages
Sure Languages is a private company specialising in translation, interpreting and multilingual creative services.
Based at Exeter University’s prestigious Innovation Centre, Sure Languages has built up strong relationships with local, national and international clients, who use them time again and again for the exceptional quality and integrity of their language services. With more than 1000 professional linguists, they are proud to be one of the most accurate and quality-focused language service providers around.