How to Launch a Product Thru Referrals

Fort Wayne, IN, February 26, 2009 --( Business901 has just released a 4-week program titled How to Launch a Product thru Referrals. This program creates a step-by-step, documented Launch Program using the power of Referral Marketing. Develop marketing tools, letters, and offers that will help you generate a precise strategy for making referrals a core new weapon. The participants can use the templates to determine areas to differentiate their product, better define their ideal client and use present technology to accelerate the process. This program is being introduced in conjunction with Referral Week and will start the following week on March 18th. You can sign-up at There is a discount code of "ReferralWeek" that is available till the end of Referral Week.

The uniqueness of this program is that it takes the best Referral Marketing System developed by Duct Tape Marketing author John Jantsch and combines it with an authorized Duct Tape Marketing Coach; Joe Dager. The principles are outlined in a 7-step process that will communicate the basic understanding on how to apply the Referral Flood program as part of a Product Launch Marketing Process. It offers several tips and tricks that will immediately jump-start a referral marketing program," says Dager. He adds, "The Product Launch Marketing aspect adds the value of concentrating on your customer’s needs and the benefits they receive. Ultimately what you are after is not a bunch of cold referrals but targeted referrals ready to assist in a launch strategy."

Make a Referral Week is an entrepreneurial approach to stimulating the small business economy one referred business at a time. The goal for the week is to generate 1000 referred leads to 1000 deserving small businesses in an effort to highlight the impact of a simple action that could blossom into millions of dollars in new business. Small business is the lifeblood and job-creating engine of the economy and merits the positive attention so often saved for corporate bailout stories.

The development of a system that will provide consistent long-term growth may be the single most important factor for your business. When most companies are asked, they will agree, that most of their business comes from referrals, as much as 50%. Why should you not use these structures as part of your launch strategy? This 4 week program provides valuable material for developing a referral system and is implemented with a DTM coach by your side.

Week by week schedule:

Week 1 - Referral Assessment, Introduction, goal setting and action plan for the program.
Week 2 - Define Target Referral Market and Ideal referral candidates.
Week 3 - Create core referral message, offer and referral education system.
Week 4 - Create referral marketing tools and follow-up system and implementation action steps based on the SPIDER Launch Program.

About Business901: Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as target marketing and organized referral marketing. As a certified coach of the Duct Tape Marketing Consulting organization, Joe provides practical, information-rich, immediately applicable direction that profoundly impacts the success of small and mid-sized businesses. His experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services to include marketing.

Joseph T. Dager