Roto-Rooter Names Cincinnati’s EMG as Agency of Record

Greater Cincinnati’s Largest Public Relations Firm to Implement National Initiatives.

Cincinnati, OH, March 18, 2009 --( Officials at Roto-Rooter and Eisen Marketing Group today announced that Greater Cincinnati based EMG has been named Agency of Record for the leading commercial and residential plumbing and drain service organization. EMG will be developing and implementing a series of comprehensive nationwide publicity and public relations initiatives for the Cincinnati-based plumbing giant. Details of each initiative will be unveiled in the coming months, and are expected to garner unprecedented publicity and social media awareness for Roto-Rooter.

EMG president Rodger Roeser, APR, indicated that the first initiative by Roto-Rooter is an industry first and will further position the organization as a proactive and visionary leader in the field. Roeser adds that the fully integrated public relations initiative will encompass such endeavors as social and viral media, audio and video creative, microsite development, national publicity, and an aggressive consumer directed content program.

“By far, this campaign will be the most innovative and effective ever undertaken in this vertical space,” Roeser says. “The leadership at Roto-Rooter has entrusted us with a simple challenge – create something unique and memorable that drives the core objectives of our growth initiatives. We believe we have done so, and working in harmony with Roto-Rooter leadership, we are collectively thrilled to breathe life into these programs.”

Roto-Rooter public relations manager Paul Abrams says the approach taken by EMG is “refreshing in the industry.” He said, “Clever firm. We quickly developed a level of trust and looked at EMG as a true partner in our endeavors, knowing they have the interests of Roto-Rooter first. Their common sense and practical approach, combined with their quick thinking, responsiveness and expertise gives us tremendous confidence in this partnership.”

Terms of the agreement are undisclosed.

About Roto-Rooter

Established in 1935, Roto-Rooter is the largest provider of plumbing and drain cleaning services in the United States and Canada. Roto-Rooter operates businesses in more than 115 company-owned territories and approximately 500 franchise territories, serving 90 percent of the U.S. population and 41 percent of the Canadian population. More information can be accessed online at

About Eisen Marketing Group

Eisen Marketing Group is Greater Cincinnati’s largest public relations firm, and serves clientele from across the globe in such industries as professional services, industrial, restaurant and retail, healthcare and government. A nationwide leader in social media and podcast development, EMG develops and implements comprehensive public relations and publicity programs that deliver client growth and competitive advantage. More information can be accessed at

Media Contact: Rodger Roeser, APR
Eisen Marketing Group

Rodger Roeser