Reardon Smith Whittaker Addresses Needs of Agency “DIY-ers”

“RSWconnect” and other new offerings to Enhance New Business Development for Marketing Agencies with Tight Budgets.

Newport, KY, April 03, 2009 --( Despite tight budgets and a down economy, a cohesive sales program is the last thing that any marketing agency should sacrifice, and market-leading new business development firm Reardon Smith Whittaker (RSW) has announced a number of new services to help marketing agencies stay afloat in tough times. Leading the pack of new entrants is RSWConnect, a self-help business development program. While not the prospecting or qualification prowess of RSW’s full service business development program, RSWConnect is a self help program designed to fit the needs of marketing agencies with tight budgets still looking to keep their “brand” visible in the market and their prospecting efforts alive.

RSWconnect provides agencies with the tools necessary to keep their name in front of prospects and helps by providing a pool of early-stage, qualified prospects – that the agency can then pursue.

“In an economy such as this, agencies need to focus their efforts on maintaining a presence in the market”, RSW owner and managing director Mark Sneider said.

In addition to RSWConnect, Reardon Smith Whittaker now offers the sale of fresh, cleaned, guaranteed marketing lists. “Too many firms claim to clean their lists, but with marketers changing jobs with more frequency than ever, every 150 days isn’t enough”. RSW cleans its lists within the week before it’s delivered to a client.

RSW has also helped agencies develop their own internal new business development structure and methodology – built off their successful full service business development program. “We’ve been helping agencies win millions of dollars in revenue since our founding in 2005. We’ve taken these same principles and applied them to helping agencies better help themselves”.

More information about RSW or RSWconnect can be accessed at

About RSW

A leading new business development and lead generation firm that works with marketing services firms throughout the United States.

In addition, RSW conducts ongoing surveys that gauge trends and provide tremendous business intelligence within the marketing industry. These are available for download at

Media Contact

Allison Brinkman
Eisen Marketing Group

Reardon Smith Whittaker/US
Allison Brinkman