Englewood, CO, May 23, 2005 --(PR.com
)-- Baxa Corporation is featured in a recently published “Family Business Experts” profile detailing the key to the company’s 30 years of success in product innovation and customer responsiveness. The company was selected as the featured family business for the Family Business Institute’s (FBI) top-ranked Internet site, because Baxa met criteria as both a positive family and a business success story. The profile details the company’s 30 years of success in product innovation and customer responsiveness, crediting that success secret to family business synergy.
“One of the requirements necessary for family business success is maintaining profits while sorting out succession plans and balancing family vs. business demands,” says Don Schwerzler, founder of Atlanta-based Family Business Institute. “Baxa Corporation, as a business and as a family, maintains a synergy that any business would be thrilled to have.”
The Baxa Corporation Family Business Profile is found at http://www.family-business-experts.com/baxa.html.
Brian Baldwin founded Baxa Corporation in 1975 with business associate Ron Baxa. An entrepreneur and inventor, Brian had already established several other technology businesses serving the healthcare market. Over the years, Baxa grew through its founders’ focus on developing products that reduced the opportunity for medication errors and streamlined fluid handling processes. Through Brian’s leadership, the company introduced a number of “firsts” for pharmacy such as the first pharmacy pump and the first automated compounder that delivered both macro- and micro-volume ingredients.
Businesses have life cycles as products do, and at some point the entrepreneurial spirit that drives early success needs to give way to a focus on strategic development. That opportunity came when Brian’s son, Greg Baldwin, joined the company in 1993 to lead its sales and marketing teams. Now Chairman and CEO, Greg is a strategic thinker who brought a business focus to Baxa, developing a strong corporate leadership team backed by a technical direct sales team that has resulted in strong sales growth and profit performance.
Today, Greg leads the company with his younger brother, Jeff Baldwin, President and COO. Jeff, a bio-technical engineer, is a detail-oriented and analytical thinker, the perfect complement to his brother’s leadership style. Brian continues working as an intellectual and innovative spark for the research and development efforts at Baxa.
That kind of family business success story is exactly what Don Schwerzler hopes to foster through his work at Family Business Institute. “We provide family businesses with the tools to develop and implement succession and exit strategies, and a team of experts to assist with day-to-day issues at these unique businesses,” notes Schwerzler. Family-owned businesses can find the Baxa story, along with other Success Strategies for almost every concern that confronts a family in business together at the Web site:
Family Business Experts is the highest ranked family business resource web site on the Internet. It is a content-rich site that in April 2005 attracted more than 50,000 page views and visitors from 125 different countries.
About Baxa Corporation
Celebrating 30 years of business in 2005, Baxa Corporation is a Denver-based manufacturer of medical devices and systems for preparing, handling, packaging, and administering liquid medications. The company manufactures and markets a wide range of healthcare products for use in hospitals, critical care units and alternate-site pharmacies. Privately held, Baxa Corporation has subsidiaries and sales offices in Canada, the United Kingdom, Denmark, and Germany; and distribution partners worldwide. Further information is available at www.baxa.com.
About Family Business Institute
Nationally recognized Family Business Institute, Inc. was organized in the early 1980s to pioneer a multi-disciplinary approach to solving the unique and complex problems impacting family businesses. Their corporate logo of three interconnected circles represents the three major systems that family businesses must master to be successful. The first circle represents family; the second the business system; and the third represents the individual – a member of the other two systems. For more information, visit the company’s Web site (Family Business Experts) at www.family-business-experts.com.
Marian Robinson, Vice President, Marketing
Baxa Corporation: 800.567.2292 ext. 2157 or 303.617.2157
Maggie Chamberlin Holben,APR
Absolutely Public Relations: 303.984.9801 or 303.669.3558