Deprecating Lira Improves Tourists Inflow to Turkey

Depreciation in the Turkish lira and aggressive marketing by tourism authorities have raised the inflow of tourists in Turkey despite global economic downturn.

Delhi, India, April 16, 2009 --( RNCOS has released a new research report, “Turkey Tourism Industry Forecast to 2012”, which says various ad campaigns and depreciation in the Turkish lira against Euro and Dollar are driving the tourism industry in Turkey. Even in an environment of global financial crisis, when the tourism industry all around the world have shown downtrend, the number of international tourist arrivals to Turkey rose 0.27% year-on-year to 898,927 in February 2009.

This significant growth in the number of tourist arrivals is due to a series of successful ad campaigns by the tourism authorities. Recently, Turkey has launched an ad campaign “The Unlimited Turkey” to target travelers from the US, Canada and Mexico. The ad campaign is depicting Turkey’s heritage, culture, landscapes and other tourist spots to attract travelers. It is using all mediums of communication, including television, print and prominent outdoor locations.

Besides, the deprecation in Turkish lira against Euro and Dollar has made holidays in Turkey more affordable compared to holidays in Spain, Italy and France. The Turkish lira has recently dropped by more than 20% in value, making Turkey one of the world's most affordable places for European tourists.

“Turkey Tourism Industry Forecast to 2012”, provides in-depth analysis of present status and future prospects of tourism industry in Turkey. It thoroughly studies the industry with focus on various parameters like inbound & outbound tourism, expenditure by inbound & outbound tourists, type of tourism, accommodation facilities and aviation industry. The report also provides strategic insight to clients to evaluate the opportunities for their success in the Turkish tourism industry.

The research also includes forecast on vital aspects of the industry such as tourist arrivals in Middle East, tourist arrivals in Turkey, tourism receipts, outbound tourism, outbound tourism expenditure, consumer expenditure in hotels & restaurants, number of hotels by 2010, population breakup and personal disposable income.

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RNCOS, incorporated in the year 2002, is an industry research firm. We are a team of industry experts who analyze data collected from credible sources. We provide industry insights and analysis that helps corporations to take timely and accurate business decision in today's globally competitive environment.

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