Leadership Visibility Key to Employee Morale During a Downturn Internal Communication Professionals Share Strategies

Princeton, NJ, April 17, 2009 --(PR.com)-- Many industries, including healthcare, have faced significant layoffs. Current and future job losses compound market factors that pose major challenges for pharmaceutical companies. A newly published article, “Maintaining Employee Morale During a Downturn,” outlines a three-stage approach to keep an organization on track and promote productivity. According to Workwise Communication CEO Aniko Czinege, companies must take proactive, decisive steps to retain key employees and keep them engaged in this period of economic uncertainty. “Lack of planning, poor communication and low employee morale can lead to unforeseen attrition and decreased productivity. Ultimately, cutbacks may not bring about the expected benefits,” Czinege says.

Czinege, a leading organizational change and communications expert, wrote the article, which is published in the spring newsletter of the Healthcare Business Women’s association. She explains that in order to foster a positive work environment that is less susceptible to rumors, leaders must be accessible and encourage employee feedback. A director of communications at a global healthcare company adds her expertise, highlighting personalized venues such as face-to-face meetings, as the optimal way for leaders to show they care about their workers. Communicating solutions to employee concerns enables employees to understand their role in achieving business objectives and make valuable contributions, even in challenging periods. Focusing on quick wins and success stories along with recognizing employee accomplishments will help keep morale as high as possible.

Workwise Communication’s expertise in managing cultural differences among a global workforce helps to distinguish it as a firm that takes a tailored approach to each client’s needs. Its communications strategy focuses on the relationship of a organization to its workforce and helping employees feel invested in the future of their company. Other areas of expertise include designing internal research initiatives, assessing the needs of employees, providing opportunities for them to voice their concern, and targeting areas for improvement. Workwise is also highly skilled at training business leaders to become more effective communicators.

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