MRPP Announces Launch of Interactive Department

Cary, NC, April 19, 2009 --( Sheila Ogle, CEO of Media Research Planning and Placement, Inc. (MRPP) (, a full service media agency, has announced that the company has launched an in-house interactive department. This new department will offer strategic planning and research for interactive media through search engine, e-mail, mobile marketing, display advertising and promotional tie-ins. MRPP interactive media supervisor Amy Boaz, who joined MRPP in September 2008, will oversee the department. Boaz brings more than 10 years of interactive experience and excels at developing interactive advertising.

The new interactive department will help clients identify and determine which media services will prove most effective, using tracking and optimization to ensure successful outreach for clients on both a local and national scale. MRPP previously offered interactive services for 10 years through the use of a vendor partnership. This move will allow MRPP to offer interactive media planning, along with traditional media planning, giving their clients a more integrated media mix.

“We are excited about the capabilities this new department offers our clients,” said Ogle. “Bringing interactive research and planning in-house will decrease costs and increase results. Amy Boaz is an outstanding leader and we are looking forward to seeing the work her department produces.”

About MRPP:
Media Research Planning and Placement Inc. (MRPP) is a full-service media agency. Founded in 1987, MRPP is considered a leading agency in the Triangle area (Raleigh, Durham, Chapel Hill, North Carolina) for managing the complete media process including media market research, media planning and media buying; nationally, regionally and locally. For more information on the agency, please visit

Patty Briguglio
MMI Associates, Inc.
(919) 233-6600
PR Firms Raleigh, NC

Media Research Planning and Placement, Inc.
Patty Briguglio
(919) 233-6600