The Brooks Group Selected to Provide Services for Development of Top University Programs

Michigan State University Officially Adopts IMPACT Selling® & TriMetrix® Assessment Systems

Greensboro, NC, June 02, 2009 --( International sales and sales management training firm, The Brooks Group ( today announced it will provide unlimited use of its proprietary TriMetrix® Assessment and IMPACT Selling® systems to Michigan State University, for incorporation into the curriculum of their Colleges of Business and Communication Arts and Sciences.

In late March 2009, Brooks Group COO, Kevin Reinert and National Accounts Manager, Richard Dickerson introduced both systems to over 400 MSU faculty and students in a series of well-received lectures.

“Historically, there have been very few outlets for those seeking university-based training on the core skills necessary for a successful career in sales,” said Reinert. “This is particularly ironic, considering the first career stages of many students graduating with degrees in business typically involve some form of selling. As a company, we’re proud to assist such a prestigious institution in bridging that gap.”

Co-developed by Brooks Group founder, the late Bill Brooks, the TriMetrix Assessment System is comprised of a series of in-depth assessments and reports, designed to help employers and recruiters identify, retain and coach top talent. Of particular interest to the faculty of MSU’s Schools of Business and Communication is the IMPACT Selling Skills Index™ — a tool that identifies each participant’s strengths and weaknesses within a standard sales process, and illustrates how their skills compare to top sales performers.

"It is our hope that this partnership will further enhance Michigan State’s ability to attract and nurture sales professionals who are well-prepared to excel in any industry,” remarked Dickerson, an expert in the application of assessments for selection, retention and coaching.

Faculty and directors of both programs evaluated a number of contemporary selling systems before selecting IMPACT Selling as the best fit for the development and continued application of their sales-based curriculum.

With this agreement, the students and faculty of Michigan State join the more than 1.3 million global professionals who have utilized The Brooks Group’s IMPACT Selling System and tools to enhance their sales capabilities.

For more information on The Brooks Group’s cutting-edge training and assessment solutions, please visit or contact: or (866) 610-7262


About The Brooks Group

Since 1977, The Brooks Group has helped thousands of organizations in more than 500 industries transform their business practices through practical, down-to-earth skills development in sales, sales management and personal performance growth.

The firm’s mission is to deliver results-producing processes, services and products to sales organizations. The culture of The Brooks Group is one of productivity, performance and accountability. This is the driving force behind what TBG does every day.

The Brooks Group offers clients proven, best-practice tools, including:

• An easy-to-implement sales methodology
• Industry-leading reinforcement and accountability systems, and
• Sales management training for performance coaching

– all geared toward producing long-term, sustainable results. TBG’s unwavering commitment to promoting the success of sales organizations makes their programs one of the best values in the industry.
The Brooks Group
Crystal King