MRPP Announces Interactive Partnership with Marbles Kids Museum

Cary, NC, May 07, 2009 --( Sheila Ogle, CEO of Media Research Planning and Placement, Inc. (MRPP) (, a full service media agency, has announced that the company’s interactive department has partnered with Marbles Kids Museum and IMAX® Theatre (, a hands-on minds-on museum in downtown Raleigh that inspires imagination, learning and discovery through extraordinary adventures in play and larger-than-life IMAX experiences. MRPP will work with Marbles to increase its local market scope through a mix of traditional and interactive services, including online display advertising and promotional tie-ins for museum exhibits, IMAX films and special events. The agency also will work with Marbles to promote and advertise the Black & White Bash, a charity gala and silent auction to benefit Marble’s Imagination Fund. For more information on this event, the Imagination Fund and Marbles Kids Museum and IMAX Theatre, visit

MRPP’s new interactive department will help clients identify and determine which online media services will prove most effective, using tracking and optimization to ensure successful outreach for clients on both a local and national scale. MRPP previously offered interactive services for 10 years through the use of a vendor partnership. This move will allow MRPP to offer interactive media planning, along with traditional media planning, giving their clients a more integrated media mix.

“Marbles is a wonderful asset for our local youth, and MRPP is excited to help the museum reach its goals,” said Ogle. “Our new interactive department capabilities will greatly aid Marbles’ desire for online interactive services.”

“MRPP has been extremely supportive of our efforts to make the community at large aware of what we have to offer through creative, effective and timely methods,” said Deidre Albert, director of marketing for Marbles. “The addition of their interactive department has allowed us to reach an even wider audience with more impact.”

About MRPP:
Media Research Planning and Placement Inc. (MRPP) is a full-service media agency. Founded in 1987, MRPP is considered a leading agency in the Triangle area (Raleigh, Durham, Chapel Hill, North Carolina) for managing the complete media process including media market research, media planning and media buying; nationally, regionally and locally. For more information on the agency, please visit

About Marbles Kids Museum and IMAX® Theatre:
Marbles Kids Museum is a hands-on, minds-on museum that inspires imagination, discovery and learning through extraordinary adventures and larger-than-life IMAX® experiences. Located in downtown Raleigh, Marbles offers dozens of creatively themed exhibits, daily programs and activities, field trips, camps, birthday parties, giant screen IMAX films and special events. Exhibits are designed for children under 10 and their families. The Raleigh-based children’s museum received several accolades in 2008, including Midtown Magazine’s Diamond Award and two Nick’s Parent’s Picks for Best Raleigh Museum for Little Kids and Best Raleigh Day Camp for Little Kids. To learn more, visit

Patty Briguglio
MMI Associates, Inc.
(919) 233-6600
PR Firms Raleigh, NC

Media Research Planning and Placement, Inc.
Patty Briguglio
(919) 233-6600