How YOU™ Are Like Shampoo is Named Best Audio Book by the 2009 National Indie Excellence® Book Awards

Chicago, IL, May 27, 2009 --( Brenda Bence’s book on personal branding, How You™ are like Shampoo: The breakthrough Personal Branding System based on proven big-brand marketing methods to help you earn more, do more, and be more at work, has won the First Place Award in the Audio Book: Non-Fiction category of the 2009 National Indie Excellence® Book Awards (NIEA™).

The Indie Excellence® Awards are awarded annually. The competition is judged by an independent panel of experts from all areas of the publishing industry, including editing, marketing, publicity, and design.

“It’s so gratifying to receive this recognition for the book,” says Bence. “My hope is that awards like this will allow the book to reach more people and help them in their careers. After all, President Obama’s use of personal branding is a dramatic example of how effective this process can be.”

In her 25-year career as an international branding expert, Bence has helped to build some of the world’s most recognizable brands, including Pantene, Head & Shoulders, and Vidal Sassoon. How You™ are like Shampoo is the first practical, step-by-step personal branding system that adapts powerful corporate marketing principles for individuals.

Bence not only wrote the book but lent her voice to the award-winning audio book. How You™ are like Shampoo was also recognized in 2008 as a finalist in three categories of the National Best Books Awards sponsored by USA Book News.

About the Author:
Brenda S. Bence is an internationally-recognized branding expert, Certified Executive Coach, and powerhouse speaker and author. With an MBA from Harvard Business School, her career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and 50 countries. As President of Brand Development Associates International, Brenda now travels the world speaking, training, and coaching individuals and corporations to greater success through creative yet practical brand development. See or for more information.

Bence is available for television, radio, and press interviews nationwide to talk about her books and topics on personal or corporate branding. Contact (312) 242-1830 or for availability.

Brand Development Associates International Ltd
Daniel Jackman