How YOU™ Are Like Shampoo for Job Seekers is an Award-Winning Finalist in the 2009 Next Generation Indie Book Awards®

Chicago, IL, May 27, 2009 --( Brenda Bence’s personal branding book for job seekers, How YOU™ are like Shampoo for Job Seekers: The proven Personal Branding System to help you succeed in any interview and secure the job of your dreams, is an award-winning finalist in the Career category of the 2009 Next Generation Indie Book Awards®.

The Next Generation Indie Book Awards® was established to recognize and honor the most exceptional independently published books in 60 different categories. The awards are presented by Independent Book Publishing Professionals Group (IBPPG), an organization that promotes professional standards in independent book publishing. Members of IBPPG include small and university presses, self-published authors, agents, designers, distributors, printers, and marketing professionals.

“This book carries such an important message,” says Bence, “so I couldn’t be happier that it has been recognized by the Next Generation awards. Especially today, job hunters need effective ways to cut through the pool of other candidates to become the ‘brand of choice’ to potential employers.”

In her 25-year career as an international branding expert, Bence has helped to build some of the world’s most recognizable brands, including Pantene, Head & Shoulders, and Vidal Sassoon. How YOU™ are like Shampoo for Job Seekers offers the job hunter the first practical, step-by-step personal branding system geared specifically to the job search process – before, during, and after interviews.

Bence’s first book in her personal branding series, How YOU™ are like Shampoo: The breakthrough Personal Branding System based on proven big-brand marketing methods to help you earn more, do more, and be more at work, was a finalist in three categories in the 2008 National Best Books Awards sponsored by USA Book News and won the First Place Audio Book: Non-Fiction Award from the 2009 National Indie Excellence® Book Awards.
About the Author:

Brenda S. Bence is an internationally-recognized branding expert, Certified Executive Coach, and powerhouse speaker and author. With an MBA from Harvard Business School, her career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and 50 countries. As President of Brand Development Associates International, Brenda now travels the world speaking, training, and coaching individuals and corporations to greater success through creative yet practical brand development. See or for more information.

Bence is available for television, radio, and press interviews nationwide to talk about her books and topics on personal or corporate branding. Contact (312) 242-1830 or for availability.

Brand Development Associates International Ltd
Daniel Jackman