eRevMax Group Acquires SimpleDistribution from Rate Reports

Channel management specialist further expands portfolio to help small hoteliers sell rooms online

London, United Kingdom, June 04, 2009 --( Today, eRevMax, owner of RateTiger – award-winning hotel internet channel management specialist – announces the acquisition of SimpleDistribution from Egyptian based Rate Reports, an online channel management company.

For the past three years the web-based application has been providing smaller hotels with benchmarking, channel management and booking engine functionalities primarily for the Asian and African markets. eRevMax now plans to expand the reach of the distribution management product - SimpleDistribution – into Europe and America tailored to small, independent hotels with 40 rooms or less starting from €750 per year.

The SimpleDistribution solutions will remain independent and will supplement eRevMax’s current RateTiger product offering. As internet sales of hotel rooms has significantly increased in the last five years, smaller hoteliers will now need to make themselves familiar with the opportunities available online. SimpleDistribution offers such businesses an affordable and easy-to-use solution to manage internet channels efficiently by allowing central management of rates and rooms available online.

“Consumers have embraced the internet to make their travel arrangements online. We are dedicated to ensure that hoteliers globally have access to technology that enables them to save time and enhance sales. With the acquisition of SimpleDistribution we are now in a position to offer our services to a larger customer base in existing and emerging markets,” said Reuel Ghosh, eRevMax Co-Founder and CEO. “We have worked with Rate Reports since 2005 and have seen their continuous commitment to providing leading edge software for smaller hotels. The application has clearly proven to be a beneficial application to smaller accommodation providers.”

“Recently, smaller hotels have seen some of the larger, established hotel brands opening properties in their local areas, which the chains traditionally considered secondary and tertiary locations,” said Sascha Hausmann, COO – RateTiger. “It is therefore important for smaller independent hotels to be aware of the tools available that help them manage their own rates and availability much more efficiently. We will see even more hoteliers becoming proactive with online channel management during 2009 and 2010 and we now provide the necessary tool set for all hotels types to stay ahead of the game.”

Family-owned hotels, local B&Bs and smaller, unbranded hotels need to ensure that they are able to take advantage of the multitude of online distribution channels available in order to stay competitive.

Booking engine and benchmarking solutions will not be offered in Europe and the US initially but will follow later this year. The deal terms have not been made public.

About eRevMax:

eRevMax has been a leader in online distribution management tools since 2001 and continues to pioneer new technologies for the hospitality industry. Operating in 60 countries and 415 cities across the world, its products have become the industry-wide benchmark for managing online distribution. A “Platinum European Seal of e-Excellence for the marketing of innovation award” winner, the eRevMax product portfolio enables hoteliers to switch from a time-consuming and complicated multi-channel process to a single point of entry to the market.

eRevMax is headquartered in New Jersey, U.S., with a second office in London, UK. The company also maintains a technical development center in Kolkata, India as well as representations in Delhi, Florida, Germany, Netherlands, France, Spain, Italy and Poland. Employing more than 170 people across the globe, eRevMax is rapidly expanding across the European, Asian and American markets. For more information please visit

eRevMax Inc.
Sunaina Jagtiani
+44 (0)20 7422 0893