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Comwerks Interactive to Revamp People’s Association (PA) Website

Website redesign to focus on helping users be aware of and conveniently enjoy the wide array of activities and services offered by PA.

Singapore, Singapore, June 04, 2009 --( Leading digital agency Comwerks Interactive ( has been selected to revamp the main website of the People’s Association (PA). Comwerks was awarded the contract after a multi-stage tender process that featured other well-known players from the Singapore interactive design sector.

The decision to redesign the PA website follows an extensive usability study commissioned by the organization earlier this year, which was also executed by Comwerks. The latter’s brief is make the website more appealing, useful and engaging to a much wider audience in Singapore.

Comwerks will use its proven user-focused and goal-oriented web design process founded on the five pillars of ‘Creative’, ‘Content’, ‘Technology’, ‘Marketing’ and ‘Measurement’ to help PA achieve the goals outlined for the website revamp.

The new website will combine a fresh look with a variety of new, interesting content and more interactive features and transactional tools. The focus will be to help users be aware of and conveniently enjoy the wide array of activities and services offered by PA.

“The reach of PA is extremely large, touching almost all Singaporeans. We're exceptionally excited to help reinforce this connection with the new website,” said Keith Tan, Creative Director of Comwerks Interactive. “We will leverage the latest interactive media tools to deliver engaging and rich content and a quality web experience to PA’s target audience.”

About Comwerks Interactive

Comwerks ( is a full service interactive agency specializing in digital media and web 2.0 solutions. With a balance of fresh ideas, knowledge of technology and experience in the internet space, Comwerks crafts innovative and rich experiences for web users. The company’s client roster comprises numerous Singapore Government agencies and institutions including Ministry of Manpower (MoM), Ministry of Law (MinLaw), NUS, NParks as well as some world-leading private multi-national corporations from diverse industries such as eBay, Yahoo, SAP and Nippon Paint.

Media Contact:
Manoj Aravindakshan
Tel: 65-9026 1492
Fax: 65-6396 4139

Contact Information
Comwerks Interactive
Manoj Aravindakshan
65-9026 1492

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