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Generational Equity

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Generational Equity Supports Fight Against Colon Cancer


When the threat of cancer became personal and compelling for the leaders of Generational Equity, a Mergers and Acquisitions company located in Dallas, Texas they took steps -- 5K steps -- forward for their colleague in Houston who is battling colorectal cancer.

Dallas, TX, June 11, 2009 --(PR.com)-- When the threat of cancer became personal and compelling for the leaders of Generational Equity, a Mergers and Acquisitions company located in Dallas, Texas they took steps -- 5K steps -- forward for their colleague in Houston who is battling colorectal cancer.

The occasion was the third annual 5K run/walk for The University of Texas M.D. Anderson Center for Cancer Research, which gives hope and treatment to people like Brian Hart, managing director for Generational Equity Co. and a cancer patient.

Colon cancer had already touched the immediate family of Hart's colleague, Thomas D. Farrell, who with his wife Dolly Farrell wanted to take action to show Brian tangible evidence of their support and concern. Farrell, executive vice president at Generational Equity, shared his plans to run in the 5K with John Binkley and son Ryan Binkley, owners of the business services company.

March is Colorectal Cancer Awareness Month, when the M.D. Anderson 5K Fun Run/Walk occurs in Houston. The run is dubbed S.C.O.P.E., for Sprint for Colorectal Oncology Prevention and Education.

Not only did the Binkleys join the Farrells in supporting the 5K run, but they presented a 5K of their own, a check from Generational Equity for $5,000 for M.D. Anderson.

"Brian is a special part of our family. He is working almost every day, even though his chemotherapy causes some of his days to be very challenging," company president Ryan Binkley explained. Hart's role with the company takes him on the road many business days, visiting business owners across the nation to help them assess their companies' value and readiness to be sold or merged.

"Brian received the company's Professional Courage Award this year in recognition of his determination to overcome all the fears and discomfort from the disease," Farrell said.

Hart said he has found great comfort and courage in the support his colleagues and company have shown. Knowing that these people care and show their support has been beneficial throughout his campaign against cancer, Hart said. "Knowing they are there for me is a great morale booster," = he said. "And their donation to M.D. Anderson made me very proud."

Hart said his friends and colleagues stay informed about his battle with cancer by visiting www.caringbridge.org, a Web site for people with life-threatening circumstances, whether through injury or from disease. Hart's wife Ellen keeps their page current after each clinical visit, he said.

Farrell said one feature of the S.C.O.P.E. run in March that was quite compelling was the number of people walking and running who were wearing a distinctive shade of blue T-shirt with the message "I am a colon cancer survivor" on the front. "You want to do what you can personally to make sure those people get to run in those shirts for many years to come," he said.

About Generational Equity

Generational Equity is one of the nation's leading middle-market mergers and acquisitions companies, providing private business owners with the information and expertise they require to exit their business successfully. A unique, four-phase approach that includes education, financial analysis and reporting, sales documentation and deal-making ability combine to offer business owners an unparalleled level of commitment and experience, all focused on helping to release the generational equity and wealth in every business.

Generational Equity has more than 300 professional and affiliates nationwide and is headquartered in Dallas, with affiliate offices in New York, Chicago and Irvine, Calif. For more information, contact Generational Equity at 877-213-1792 or info-us@genequityco.com, or visit www.genequityco.com.

About Colon Cancer

Though incidence rates decreased from 1998 through 2003, colorectal cancer
remains the third most common cancer diagnosed in both men and women and the second leading cause of cancer death in men and women combined. Deaths from colorectal cancer also declined in the last year, due in part to a greater awareness of the disease and prevention strategies that include regular screenings. Men and women should begin annual screening for colorectal cancer at age 50. Those with a family history should contact their family physician for potentially earlier screening. When caught in the early stage, the five-year survival for colorectal cancer is 90%.

About The University of Texas M.D. Anderson Center for Cancer Research

Celebrating more than six decades of Making Cancer History(R), The University of Texas M. D. Anderson Cancer Center is located in Houston. One of the world's most respected centers devoted exclusively to cancer patient care, research, education and prevention, the Center was created by the Texas Legislature in 1941 as a component of The University of Texas System. The Institution is one of the nation's original three Comprehensive Cancer Centers designated by the National Cancer Act of 1971 and is one of 41 National Cancer Institute-designated Comprehensive Cancer Centers today. In 2008, U.S. News and World Report's "America's Best Hospitals" survey ranked M. D. Anderson as the top hospital in the nation for cancer care. M. D. Anderson has achieved the top ranking four times in the past six years and has ranked as one of the top two hospitals for cancer care for 19 years, since the magazine began its annual survey in 1990.

Contact:
Generational Equity
877-213-1792
Email Contact: info-us@genequityco.com
www.genequityco.com

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Contact Information
Generational Equity
Paul Blake
877-213-1792
Contact
www.genequityco.com/

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