Translation Services: iSpeak Launches Its Turnkey Spanish Ecommerce Package

iSpeak has announced the launch of its turnkey Spanish ecommerce package. This is the first Spanish ecommerce solution that enables clients to seamlessly transact with and win business from the world’s Spanish-speaking markets.

Panama City, Panama, June 09, 2005 --(PR.com)-- iSpeak has announced the launch of its turnkey Spanish ecommerce package. This is the first Spanish ecommerce solution that enables clients to seamlessly transact with and win business from the world’s Spanish-speaking markets.

Under this Spanish ecommerce service, iSpeak will: translate a client’s web site(s) into Spanish within the HTML; optimize the Spanish site so that it is best positioned to earn lead rankings in the Spanish-language search engines; install a Spanish-language shopping cart so that customers can transact in Spanish and; provide automated and/or human email and chat translation services so that clients can communicate with prospective buyers. Perhaps most importantly, iSpeak’s Project Managers will closely advise and coordinate with individual customers in order to help them through what can be a complicated and confusing process.

“To be truthful, it’s difficult to find something exciting in the translation business,” stated Peter LeSar, Founder and CEO of iSpeak, “but our Spanish ecommerce option is really going to make generating more revenue a lot easier while being more economical at the same time. For those who need this service, it truly is exciting.”

Each feature of the Spanish ecommerce package is designed to increase marketability. All aspects are also intended to relieve clients of the highly technical aspects of marketing that they do not understand and or do not have the budget or human resources to accomplish on their own.

iSpeak offers a high quality, “live” translation of a web site. All translated pages are delivered with the original HTML coding and functionality intact. Once translated site is delivered, it is ready to post live on the Web.

Those familiar with marketing online realize that having the web site operational is only the beginning. No new sales will occur if potential Spanish-speaking customers cannot find the site. This is where optimization, a highly specialized and competitive field, becomes important.

Put simply, optimization is the process of structuring a web site to be optimally recognized and positioned by search engines for the site’s major key words. Optimization is common for English-language based sites but is rarely available for their Spanish counterparts. Spanish optimization requires: keyword linguistics research and saturation throughout the site; organic search engine optimization; HTML coding (only by hand); link popularity integration; manual submission order and sequence and; site navigation elements and site architecture techniques. “After a lot of searching, we have found the right elements to maximize translation services clients’ ROIs in Spanish optimization,” continues LeSar.

The option of a Spanish ecommerce shopping cart can be an extremely valuable tool as English-language shopping carts are often an obstacle for Spanish-language only customers, resulting in lost sales. Even though English is the language of business, a large percentage of Spanish speakers prefer to make their online transactions in their native language. iSpeak’s Spanish ecommerce option allows them this courtesy.

Customer service for non English speakers is often overlooked by entities that are trying to sell to a Spanish marketplace. iSpeak’s multi-lingual communication options allow Spanish ecommerce clients to fulfill this vital function online. “It’s a great way to keep your customer satisfied and your costs low,” was how LeSar summed up the service.

iSpeak has introduced a Spanish ecommerce system that is effective, economical and easy to implement, with the overall focus of accessing the US$13 trillion Spanish-speaking marketplace. “With the Spanish ecommerce package, we are simply supplying our web-based clients the turnkey solution they have been asking for. With that in mind, it is no surprise that the package is already popular with new and existing translation services clients,” finishes LeSar.

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